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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

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Creating A Customer-Centric Strategy

Sell Integrity

Those are just a few of the benefits and advantages customer-centric organizations enjoy, according to numerous studies over the past decade. Research by Zendesk , for example, shows that superior customer service directly impacts purchasing decisions, buying behaviors and long-term revenue.

Strategy 117
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

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Having Too Many Choices Can Cost You Plenty

Engage Selling

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

An avid fan of Pixar movie studios, Richards has FluentStream experimenting with graphics, stories and even an anthropomorphized rat that chews through a main cord and knocks out a customer’s communications system to reinforce FluentStream’s message of high-quality, personalized customer service.

Marketing 207
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

When we asked this question explicitly in our survey, a majority of B2B buyers agreed that they find it hard to schedule time to speak with a sales or customer service representative. Difficulty scheduling meetings or reaching a company representative. So what should smart sales teams do to take advantage of these findings?

Buyer 80
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Customers From Hell – Top 4 Tips for Handling

Klozers

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. Whilst it may be impossible to completely eliminate Customers From Hell, it certainly makes sense to do as much as we possibly can, to reduce the numbers. . 3)  Follow Up. .