Coming Soon: Innovation from SugarCRM to Address Data Protection and GDPR Compliance

SugarCRM

It captures and organizes data about a company’s customers. The company uses that data to build better business relationships and to improve the experience they offer to their customers. Openness and integrity have long been SugarCRM core values. Our approach to data privacy has always been a key functional area where we have always heavily invested, which has helped us stand out when talking to potential customers.

How CRM Can Help You Become Truly Customer-Centric

SugarCRM

Creating a culture of customer centricity to your business is more important than ever. Being customer-centric is not just about offering excellent customer service; it’s a business concept based on putting your customer at the core of your business.

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Increase Productivity with Actionable Insights in Hint 5.1

SugarCRM

Our next version SugarCRM Hint 5.1 Hint provides a wide range of important, useful and actionable insights, uncovering key information at every stage of your sales, marketing, and customer service cycles. is now generally available!

Big News! Salesfusion is Now Part of Sugar (Three Big Advantages for You)

SugarCRM

Despite the tremendous amount of available customer intel, nearly half of marketing and selling decisions are still based on intuition instead of quantitative analysis. Even more startling, just 5% of senior marketers are currently able to deliver data-driven, tailored customer experiences.

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The Best Customers are Recurring Customers

SugarCRM

You have a person with a problem: your customer. The hottest technology today for helping you grow your business is CRM (customer relationship management). Essentially the idea is that more efficient employees can spend more time with customers. Customer experts create loyalty.

Latency and the Case for Conversational B2B Software

SugarCRM

And when a user, such as a customer service representative, has an application like a CRM open on their desktop all day – there is very little latency, fast access to answers, and an ease of use that can drive first call resolution and increase overall customer satisfaction. For these reasons and more the SugarCRM engineering team is constantly thinking about and developing more ways to give back more to every Sugar user for every action they take in the system.

Say Hello to Sugar 9

SugarCRM

Last week we hit a major milestone at SugarCRM with the release of Sugar 9. Empowering our customers to accelerate sales from first call to go live is at the heart of our new Sugar 9 release. As a business accelerator and innovator, our mandate is to consistently exceed our customers’ expectations and to thrill them with rapid delivery of new products and capabilities, feature enhancements and performance improvements.

How Sugar Solves your IT Department’s Biggest CRM Challenges

SugarCRM

While sales and customer service teams live inside the CRM on a daily basis, it’s the IT department that is responsible for executing a successful deployment plan, and for the vital function of integrating the CRM with other tools like email and your ERP. You can also develop custom plug-ins to integrate with a wide variety of back-office and front-office business applications. For on-demand customers, resources can be consumed on a per-need basis.

Servitization: When Manufacturers Become Service Companies

SugarCRM

Not to be left behind, I opened my browser this morning to an article about Apple that speaks directly to what I see as one of the most important paradigm shifts we will see in the manufacturing industry this decade… manufacturing companies reinventing themselves as services companies.

2018 Will be the Year of Chatbots (Wait, What?)

SugarCRM

Before focusing on today’s post, I’d like to wish a Happy New Year to all SugarCRM blog readers. While going through my inbox I saw all kind of predictions and numerous articles from respected publications like: Bots are about to get better at customer support than humans. Customers’ questions, at least easy questions, are now effectively being handled by bots. Imagine a scenario where the human takes the lead in interacting with the customer. Customer Experience

Five (More) CRM Myths—Busted

SugarCRM

CRM vendors are no different: Over the past year, numerous CRM vendors (full disclosure: including SugarCRM) have introduced AI components into their product offerings. More precisely, AI’s role in CRM is one of more subtle influence, where it augments and complements business operations and a human’s skills so that the end product—the customer or user experience—is improved. 2: Automated bots will replace humans in customer-facing scenarios.

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How CRM can unlock the value in AI

SugarCRM

For too long, businesses have viewed CRM platforms as simply a functional repository for customer data. However, in the digital world we now live in, CRM offers so much more… especially for businesses that operate in the service economy where continuous customer engagement is so critical to delivering on revenue goals. Are customers hungry for AI? At the heart of this should be your CRM platform, driving insight and valuable learnings from rich, robust customer data.