Coming Soon: Innovation from SugarCRM to Address Data Protection and GDPR Compliance

SugarCRM

It captures and organizes data about a company’s customers. The company uses that data to build better business relationships and to improve the experience they offer to their customers. Openness and integrity have long been SugarCRM core values. Our approach to data privacy has always been a key functional area where we have always heavily invested, which has helped us stand out when talking to potential customers.

The Best Customers are Recurring Customers

SugarCRM

You have a person with a problem: your customer. The hottest technology today for helping you grow your business is CRM (customer relationship management). Essentially the idea is that more efficient employees can spend more time with customers. Customer experts create loyalty.

Latency and the Case for Conversational B2B Software

SugarCRM

And when a user, such as a customer service representative, has an application like a CRM open on their desktop all day – there is very little latency, fast access to answers, and an ease of use that can drive first call resolution and increase overall customer satisfaction. For these reasons and more the SugarCRM engineering team is constantly thinking about and developing more ways to give back more to every Sugar user for every action they take in the system.

Taking the Customer View – Using the Customer Journey Plugin to Better Know the Customer

SugarCRM

But it’s magic for me because I get outstanding customer service from someone who understands and anticipates my needs. It’s the Customer Journey story in its simplest form. It’s about creating deep and lasting relationships with customers by using a simple integration that combines sales notes and artificial intelligence to produce a customer profile. So, who uses our Customer Journey Plugin? Customer Journey is about creating relationships.

How Sugar Solves your IT Department’s Biggest CRM Challenges

SugarCRM

While sales and customer service teams live inside the CRM on a daily basis, it’s the IT department that is responsible for executing a successful deployment plan, and for the vital function of integrating the CRM with other tools like email and your ERP. You can also develop custom plug-ins to integrate with a wide variety of back-office and front-office business applications. For on-demand customers, resources can be consumed on a per-need basis.

Servitization: When Manufacturers Become Service Companies

SugarCRM

Not to be left behind, I opened my browser this morning to an article about Apple that speaks directly to what I see as one of the most important paradigm shifts we will see in the manufacturing industry this decade… manufacturing companies reinventing themselves as services companies.

Five (More) CRM Myths—Busted

SugarCRM

CRM vendors are no different: Over the past year, numerous CRM vendors (full disclosure: including SugarCRM) have introduced AI components into their product offerings. More precisely, AI’s role in CRM is one of more subtle influence, where it augments and complements business operations and a human’s skills so that the end product—the customer or user experience—is improved. 2: Automated bots will replace humans in customer-facing scenarios.

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How CRM can unlock the value in AI

SugarCRM

For too long, businesses have viewed CRM platforms as simply a functional repository for customer data. However, in the digital world we now live in, CRM offers so much more… especially for businesses that operate in the service economy where continuous customer engagement is so critical to delivering on revenue goals. Are customers hungry for AI? At the heart of this should be your CRM platform, driving insight and valuable learnings from rich, robust customer data.