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[DOWNLOAD] Framework to Align Your Team Throughout the Customer Journey

SalesLoft

A go-to-market (GTM) strategy is a guiding and aligning force to help your team engage and convert its best customers across the entire, end-to-end customer journey. For each phase of the customer journey, there are outcome, stakeholder, and tool combinations that need to be aligned. Download here. Need a little help?

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How to follow up on a download

Sales 2.0

I’ve actually wondered about the best messaging to follow up on an ebook download and David makes it very obvious how to do it. The other day, I downloaded an outstanding market research study. It’s this disconnect, that actually hurts our abilities to prospect and engage the customer. It’s a fascinating piece of work.

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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. Why is customer onboarding essential?

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What’s New in Enabling the Customer Success Function?

SBI Growth

Download The 90 Day Sales Enablement Plan for Customer Success. In this tool, we review the core functional accountabilities for sales enablement leaders, which of these accountabilities need to be leveraged to enable customer success managers, and a 90 workplan.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!

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Click to Download Cheap, Bad Marketing

Increase Sales

One very common bad marketing strategy is to build a list such as Top Salespeople and then have others click on the list to download. Those who downloaded the list were immediately called or received a generic email. Credit www.gratisography.com. “Pure click bait!

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[DOWNLOAD] Checklist to Build a Process for Seamless Lead Handoffs

SalesLoft

Download here. Bring everyone who interacts with a buyer together and map out your buyer’s journey from prospecting to customer expansion. Automate the sales-to-delivery handoff to ensure the transfer of information such as conversation recordings, deal details, customer goals, pain points, and communication style.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Download the report today to discover more! Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”

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Stop Investing in Forgettable Learning Events

Provide customized training for each of your sales channels? Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events. Create training with a limited staff and budget? Reinforce training without recreating it?

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The Ultimate Sales Coaching Guide

You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. Download this guide to learn: The 8 steps to create a training program with sales coaching. When your salespeople win, your whole company wins.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.

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It’s Time to Stop Obsessing Over Leads

Customer retention. Customer expansion. Modern marketing teams focus on likely future customers to generate awareness, interest, and opportunities without waiting on them to fill out a form. Download the eBook today to find out how! Pipeline acceleration.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. How do you connect on a more personal level? A strategic ABM gifting campaign can help.

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Reconstructing Your Product Sales Training for Success in 2022

Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute. Download the ebook today! In 2022 sales management challenges will grow. Understanding the options. Assessing the need. Content creation.