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“Why I’m So Interested In Selling,” Alex Shootman

Partners in Excellence

Preface: I first met Alex Shootman when he was running sales at Eloqua. While his time was probably better spent talking to customers, he took time to have a great conversation. The someone is the customer. To be a great sales person, you have to connect with the customer. Since then, we talk, periodically, sharing ideas.

Eloqua 73
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

To your customers and prospects, this means you’re no longer pushing hit-or-miss messages at them. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 6. Improve customer retention. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Seismic Surpasses 70 Technology Integrations Available to Customers. ” More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include: Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM. Media Contact. Industry News. Sales Enablement.

Eloqua 65
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

This score shows how closely the lead resembles your company’s ideal customer profile and what buying behaviors they have gone through. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Have your leads “opted-in”?

Lead Rank 282
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

To your customers and prospects, this means you’re no longer pushing hit-or-miss messages at them. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. While that’s a good start, technographic data can take it a step further.

Data 100
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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.