Sales and Marketing Management
OCTOBER 11, 2023
Budgeting time and resources into CX optimization is like adding more business insurance to your portfolio – connecting, guiding and educating customers from beginning to end. The post How Customer Experience (CX) Optimization Increases Sales appeared first on Sales & Marketing Management.
Sales and Marketing Management
FEBRUARY 7, 2024
Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.
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Sales and Marketing Management
MARCH 5, 2024
Business customers want marketing content that provides key information quickly and efficiently. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Here's how to accomplish that.
Sales and Marketing Management
FEBRUARY 26, 2024
The post Maximizing Profits with Five Indispensable Customer Experience Practices appeared first on Sales & Marketing Management. Instituting these practices is more than providing good client service and retaining clients; it is also about maximizing the value of your business.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.
SBI Growth
SEPTEMBER 12, 2020
With more independent and educated customers, where do sales and marketing fit into this new model? With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon.
SBI Growth
NOVEMBER 14, 2023
Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023.
Advertiser: ZoomInfo
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Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Here’s the thing: we have more channels, content, and technology to reach potential customers. B2B sales are way more emotional than B2C because people’s careers are on the line.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. In this session you will learn: How to turn brand awareness into tangible market value. Enter: conversion rate optimization (CRO).
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Join us for the fourth amazing episode in our Salesforce efficiency series!
Speaker: Jamie Shanks, CEO, Sales for Life
You know the saying – Marketing is from Mars, Sales is from Venus. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. You'll come away with: Best-in-class leadership tactics to drive digital change.
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