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Australia’s Top Financial Marketing Experts Talk Engaging Customers and More

Appbuddy

The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. In the financial services sector, email not only supports acquisition activity, it’s also an essential communication channel for managing, retaining, and growing customers.

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The Next Big Thing is…

Appbuddy

Businesses had to be inventive this past year because they couldn’t serve their customer bases in the “usual” way – even online businesses had to adapt and refresh their business models! Customers went from buying online out of necessity to buying online because of the convenience.

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Sales Enablement Tools Help or Hinder

Score More Sales

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. If customers are not successful with sales enablement tools, the industry will suffer. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use.

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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. More than just a “CRM on your phone” Essentially, a mobile CRM is defined as a software solution that allows your employees to access, update, and interact with customer information from their smartphones and tablets.

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