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Upsell customers who research additional products

Zoominfo

Scenario Customers rarely buy everything your company has to offer upfront. However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features.

Research 100
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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Diverse sales teams can make more meaningful connections with your increasingly diverse customer base. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. 6% higher customer satisfaction improvements.

Research 257
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Top Performers Use These Sales Research Techniques

SalesFuel

Sales research is incredibly important but not all sellers take the time to do it. One reason is that they just aren’t doing enough research before engaging with a prospect. But, those who are researching are reaping the rewards. If you aren’t confident in your research skills, know that they can be improved.

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Uncover Insights: Best Research Methods for Reaching Small Businesses Effectively

BuzzBoard

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Always bear in mind; proficient research guides your outreach towards successful client engagement.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.

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Sales Talk for CEOs: What CEOs Need to Know About Voice of the Customer Research With Expert Tonya Bjurstrom (S2:E5)

Alice Heiman

What do your customers really think of your company, your service, your employees? We need to hear from our customers and we need an in-depth understanding of how they perceive us so we can strive always to make it easier to be our customer and harder to be our competitor. Have you done a survey lately? Click to tweet.

Research 118
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Top 5 Tips to Build an Effective Customer Marketing Strategy

SBI Growth

Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023.

Customer 177
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. The result? Less organization, more confusion, and fewer deals closed.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences.