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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. They also helped pave the way for today’s multichannel customer service experience.

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Creating A Customer-Centric Strategy

Sell Integrity

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do.

Strategy 117
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

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PODCAST 115: Improving Customer Experience: Your Magic Key to Success with Leah Chaney

Sales Hacker

This week on the Sales Hacker podcast, we speak with Leah Chaney , the Chief Experience Officer for BetterGrowth, a customer support agency she founded. Leah has been a pioneer for customer experience practices for the last two decades, focusing her work on putting customers at the heart of SaaS and service-based technology organizations.

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Having Too Many Choices Can Cost You Plenty

Engage Selling

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

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Fixing What People Buy because Clients are not Sold What They Need?

Babette Ten Haken

Smart companies like yours focus on getting it right, the first time. As one area changes, the complexity of other outcomes are impacted. Who in your organization understands how critical complexity is to client success and retention? What happens when everyone understands, together?

Hiring 157
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Not surprisingly, several respondents emphasized the importance of advancing tech skills, including understanding tech stacks and embracing the wave of customer data. If you’re a good storyteller, your customers will never feel that way.”. They are more often directly engaging with prospects and growth-opportunity customers.

Marketing 226