article thumbnail

Top 10 Allego Milestones

Allego

Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM. Allego quickly outgrew its startup space, moving into a new headquarters and attracting customers and employees to this new marketspace. Satisfied Customers. Building an Ecosystem.

Unica 118
article thumbnail

Infographic: How to use SMS to win love, leads, revenue

Velocify

Much like sending flowers to someone before meeting them, sending a text before making contact with a prospective customer is often perceived as forcing an early personal relationship where one does not exist. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. Texting: A new frontier in sales.

Leads360 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

article thumbnail

Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

“When I moved to UNICA my role was sales ops. Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around. I did that through a series of jobs at AT&T and at the next company, I did the same thing.