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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

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Automate ideal customer profiles (ICPs)

Zoominfo

Scenario Setting up scoring models to target the best-fit, highest priority accounts is essential for optimizing outbound prospecting performance. Many scoring models rely on CRM data to seed and train the model to return an ideal customer profile — but that data is often inaccurate or incomplete.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

Marketing agencies and media companies are increasingly seeing deep merits in becoming more data-driven to keep their go-to-market initiatives more targeted and relevant. Is it our niche offering of proprietary SMB data for GTM teams? Deep data that profiles small businesses with unparalleled granularity?

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Thanksgiving and Gratitude, in our own Words

DiscoverOrg Sales

Ben Loria, Manager of Sales Training. Ben Loria, Manager of Sales Training, DiscoverOrg. DiscoverOrg also cuts down our prospecting time and removes most of the ‘guess’ work in finding the right prospects for engagement. Larry Anderson, Director, Demand Generation, Adapt Telephony Services, LLC.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Evaluation of client needs: constantly assess customer data to stay on top of changing customer needs. Train your reps to understand a lead’s challenge and offer solutions accordingly. Assess customer data and market trends to lay down the attributes of your ideal customer.