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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign.

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8 Methods for Collecting Customer Data

Nutshell

You’ve identified the customer data you want to collect, but now it’s time to actually go out and get it. Identifying the best way to collect customer data can be challenging, but ultimately, the juice is worth the squeeze, and the process can lead to better business growth. Nutshell Forms also send data directly to your CRM.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Knowing when employees from specific company domains visit your website is important.

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4 Steps for Getting Started With Data Collection for Sales Teams

Nutshell

Collecting quality data is one of the most effective things you can do to improve sales performance. In this guide, we’ll discuss four key steps for creating a sales data collection strategy for your team. Decide which data you want to collect Before you can start collecting data, you need to know what data you want to collect.

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Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

As buyer behaviors continue to change, and the level of competition scales up, B2B buyer intent data is becoming increasingly valuable. In this post, you’ll learn the differences between first-party intent data and third-party intent data. First-Party vs. Third-Party Intent Data: What’s The Difference?

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How to Use Intent Data to Drive Sales

LeadBoxer

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. How to Leverage Intent Data to Drive Sales.

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How to Leverage a Customer Data Platform to Enhance Account Based Selling

Hubspot Sales

Leveraging a customer data platform (CDP) to support account-based selling is a prime example. What our summary should make clear, though, is the importance of data to the process. That brings us neatly onto customer data platforms (CDPs). B2B Customer Data Platforms. A CDP, then, is a one-stop-shop for all customer data.