SBI Growth

NOVEMBER 29, 2020

While the Business Services industry saw comfortable growth preceding the pandemic, only a select few market leaders have been able to accelerate growth since the crisis began. Their secret lies in their ability to execute dynamic, cross-functional revenue plans. On today’s.

Industry 356

Industry Revenue Marketing Ideal Customer Profile 356

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Sears is Head of Data, Strategy, and Architecture at MassMutual.

Analytics 246

Analytics Data Insurance Insurance 246

Sales and Marketing Management

APRIL 6, 2020

I've always wanted to make things more efficient, which is why I studied industrial engineering in college, and why I’ve always thought I would have been a great plant manager during the industrial revolution. What’s changed is that companies are now empowered to take a data-driven approach to doing so. Data Is the Customer.

Industry 279

Industry Revenue Engineering Fashion 279

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Scale Lead Rank Marketing 130

SocialSellinator

DECEMBER 28, 2022

It is essential to measure your performance against relevant industry benchmarks. The goal of digital marketers, business owners, and most advertisers is to drive sales and increase profitability. One question they always ask is if they carry out their advertising correctly.

Google 98

Google Industry Advertising Advertising 98

SocialSellinator

DECEMBER 28, 2022

It is essential to measure your performance against relevant industry benchmarks. The goal of digital marketers, business owners, and most advertisers is to drive sales and increase profitability. One question they always ask is if they carry out their advertising correctly.

Google 106

Google Industry Advertising Advertising 106

Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130

Data Hiring Intent Data Scale 130

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I.

Data 162

Data Decision Maker Demographics Sales Qualified Lead 162

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Cube?

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. For most IT leaders, the more data you have, the better. But all data sets are not created equal. All this dirty data is a tremendous burden for organizations, causing them an average of $15 million in losses each year. What is a ZoomInfo Data Brick?

Ideal Customer Profile 130

Ideal Customer Profile Data Enterprise Enterprise 130

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. Each subscriber accesses the same data set as our SalesOS customers, opening up new markets for smaller organizations.

Data 130

Data Promotion Nonprofit Scale 130

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. Sourcing a continuous stream of reliable business data isn’t a straightforward process. Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes.

Data 130

Data Ideal Customer Profile Segment Face-to-face 130

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Governance. Data governance signifies how businesses intend to use data. Data Compliance.

Data 130

Data Government Policies Consumer 130

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. The data (and deals) helped improve the most valuable customers’ experiences. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Data Airlines Influencer 226

Crunchbase

DECEMBER 11, 2020

It’s no secret that data is running the world. For most businesses, data is critical to growth and expansion, and today they have access to a robust amount of data. More companies are relying on data to help them identify challenges, make timely decisions and impact their bottom lines. Align on team goals and strategy.

Industry 98

Industry Data Ideal Customer Profile Face-to-face 98

SocialSellinator

DECEMBER 28, 2022

It is essential to measure your performance against relevant Google ads benchmarks by industry. The goal of digital marketers, business owners, and most advertisers is to drive sales and increase profitability. One question they always ask is if they carry out their advertising correctly.

Google 76

Google Industry Advertising Advertising 76

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Think: Intent data. Why do Sales Cold Calling Scripts Matter?

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.

Data 173

Data Retail Consumer Advertising 173

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. Improve Your Data Quality. Invest in Third-Party Data.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Zoominfo

JULY 8, 2021

This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. Dynamics 365 Connector, which lets customers push ZoomInfo data directly into Dynamics. ZoomInfo Enrich , an automated feature that updates and appends data records.

Data 246

Data Microsoft Decision Maker CRM 246

Zoominfo

OCTOBER 5, 2021

Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. billion in 2020 to $33.3

Data 130

Data Marketing Scale Analysis 130

Zoominfo

FEBRUARY 22, 2021

In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. The Impact of Smartphones on The Camera Industry. We couldn’t resist a chance to highlight these info-inspired posts, which any business professional can appreciate. Thanks for the #EyeCandy, Fellow Redditors!

Data 162

Data Social Media Social Selling Lead Generation 162

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is Point-In-Time Data? Point-in-time data is what legacy data vendors provide. This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I.

Data 130

Data Decision Maker Demographics Sales Qualified Lead 130