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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

All provide us more information, “insight,” and capability with which to engage our customers. These tools have freed up sellers from having to do the “tedious” research to get the data. One would surmise that the availability of more and better quality information isn’t the problem!

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Data Gopher

Sales 2.0

I am looking for contact information in some target enterprise accounts. Apparently, a lot of sales people think researching this kind of contact data is the price of doing business too. A couple pieces of research data: Xant (formerly InsideSales.com): in a 2017 study Xant found sales people spend an average of 36.6%

Data 396
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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. We took that feedback to heart and got to work.

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Information Asymmetry

Partners in Excellence

I read a post by a respected sales expert on “Information Asymmetry.” But, there are more important aspects of Information Asymmetry we fail to leverage to full impact. We understand the questions that needs to be asked, the data that needs to be collected, who it impacts, who needs to be involved in the process.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Let’s take a closer look.

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Video: How to Use CRM Data and Conversation Intelligence to Inform Your 2024 Enablement Plan

Mindtickle

(You can check out Rahul’s video on accelerating bigger, faster deals with consolidation and Elisha’s tips for using your CRM, enablement analytics, and Call AI to inform better coaching. Key takeaways: During sales stage review: Use CRM data to analyze conversion rates at different sales stages. So let’s get into it.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Buyer Enablement: The Key to B2B Sales Success

In today’s business landscape, buying decisions are extremely complicated, with more stakeholders and huge quantities of data and information they each bring to the table.