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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130
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Beyond CRM Podcast: Upselling, Cross-Selling, & Improving Margins

SBI

Beyond CRM Podcast: Upselling, Cross-Selling, & Improving Margins. Salespeople have a lot of information and data thrown their way and CRM doesn’t make it any easier to digest or to act on. Today’s episode is with Brian Hirt, Director of Product Management for Zilliant.

Margin 94
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How Will Advances In Artificial Intelligence Change The B2B Data Industry?

Zoominfo

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. One provider has the top level domain “.ai”,

Data 179
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Sales Data Or Insight Driven?

The Pipeline

The other day I go a resume that had a familiar phrase in it, “John Smith – A Data Driven Sales Professional. No doubt the age of “big data” or perhaps a better label being used by some, “fast data”, is upon us. Data is a commodity, information is a commodity. Or maybe it was just me).

Data 120
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Warning: Your Lack of Data Insight is Killing Your Career

SBI Growth

Your credibility, value and career in Sales Ops hinges on your use of data. The fatal mistake so often made is placing emphasis on the data by itself. Data without insight to the business is less than worthless. The cycle of data capture/report, data capture/report is totally inadequate. It’s the same with data.

Data 287
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Without Data, We’re Just Salespeople with an Opinion

Crunchbase

Sales make the business world go ’round, but data is the gravity that holds everything together to be cohesive and coherent. Data teaches us the most important lessons: what went right or wrong, what can be improved, and what path forward we should take. Why is a data-first approach so important? Data As A Sales Tool.

Data 122
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Do Distributors Need a Chief Data Officer?

Distribution Pricing Journal

We don’t need to tell regular readers and distribution pricing experts that data is the most powerful catalyst for growth in the distribution industry. The importance of data analysis has grown in every area of distribution, from the small startups to the large national acquirers. You can spot emerging trends in each location.