article thumbnail

The Evolution of CRM: What’s Next?

Miller Heiman Group

The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. Its web-centric model became the blueprint for modern marketing technology. But at the dawn of the digital era, these solutions depended on massive onsite servers; CRM 2.0’s

Siebel 71
article thumbnail

Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #97

Vengreso

We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Learn how to go beyond #marketing #sales alignment to increase conversions. Be sure you listen!

SAP 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65
article thumbnail

PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. That’s important because where we start is data, and data flows downstream Salesforce.

Oracle 103
article thumbnail

TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

Sales Evangelist

Salespeople Have a Love/Hate Relationship With CRMs Almost everyone is using CRM in their businesses for its efficiency in data collection. He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM?

CRM 52
article thumbnail

SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr - Sales Strategy

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing?

Scale 81
article thumbnail

Holiday Wish 1: On-demand CRM Solutions

The ROI Guy

Wish 1: On-demand CRM Solutions For many businesses looking to turbo-charge their sales and marketing growth, having a managed sales process is important. The hottest news in CRM, are for on-demand solutions from companies such as salesforce.com, Right Now and Up Shot (Siebel on-demand).

CRM 40