The Evolution of CRM: What’s Next?
Miller Heiman Group
OCTOBER 1, 2018
The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. Its web-centric model became the blueprint for modern marketing technology. But at the dawn of the digital era, these solutions depended on massive onsite servers; CRM 2.0’s
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