Are Your Marketing Campaigns Agile Enough?

Sales Benchmark Index

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. Our squeaky-clean data is in a league of its own, but we wanted to see how it stacked up in real life, which can be hard to quantify.

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Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

There are parts of the job that marketers can perform on autopilot, but data management – enriching and cleansing data – has never been been one of them. Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Cleanse data by overwriting outdated or incorrectly entered data points.

A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. DiscoverOrg is a data processor, and we believe our customers are also data processors. This brief primer provides practical tips to help sales and marketing teams be ready and able to meet the changing regulations while leveraging a sales and marketing intelligence solution like DiscoverOrg.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Fast Track Your Sales with New Tools

DiscoverOrg Sales

Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. As a sales rep, forging relationships with both sales and marketing will help close opportunities.

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Marketing Operations – The Key to Driving Greater Revenue

Sales Benchmark Index

Data is everywhere. Marketing leaders are expecting data driven insights and greater ROI from. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era.

FREE Data & Market Intelligence tools to prepare your sales engagement

SalesforLife

LinkedIn Marketing Management Artificial Intelligence Technology market intelligence free data

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Entering a New Market? Avoid This Common Market Research Pitfall

Sales Benchmark Index

Often entering a new market represents a significant growth opportunity for a company. As the CEO setting the strategic vision deciding which markets to pursue and when is one of the most important decisions, you can make. Despite this, far.

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

DiscoverOrg Sales

And YOU get bad CRM data, killing email deliverability, wasting your reps’ time, skewing your analytics, and costing you money. It’s a serious problem for any company who relies on web form-fills or other user-generated data for inbound campaigns. Bad CRM data costs real money.

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In the Race to Win More Customers, Sales Needs Digital Transformation

into how Salesforce users manage contracts and data, are. and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. volumes of data created by the first layers of digitization. processes, communications and data.

Bad News—Your Expensive Marketing Tech Stack Doesn’t Mean You’re a Digital Innovator

Sales Benchmark Index

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. I hate the word AI.

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[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg Sales

I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Bad data: a silent killer of sales morale. A silent killer on the sales floor is going to be bad data.

The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s marketing versus sales competency. It’s your data. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. Eight years later there is something that is absolutely mind bending for me to realize: all – and I really mean all when I say that (with us as the exception) – sales and marketing data providers really suck. Don’t let your data murder your efforts.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. Today, there are so many choices and tools that promise to accelerate growth and build your pipeline, it can be overwhelming.

How Sales Leaders Leverage Market Listening Paths When Planning for 2020

Sales Benchmark Index

Earlier this year, SBI consultant Kirk Snider wrote, “the only way to provide a good experience is to listen to what your customer is saying.” ” In his article, he shares why implementing different, and numerous types of listening paths are.

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If Data is Not in Your CRM, Does It Exist?

Smart Selling Tools

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. Getting More Out of Your Tools and Processes. If you’re like most enterprise sales organizations you’ve invested in processes, tools, personnel, market research….and

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Uncover Blind Spots Through Sales and Marketing Alignment

Sales Benchmark Index

Who’s on First? The classic comedy sketch by Abbot and Costello plays on a series of misunderstandings perpetuated by rat-a-tat wordplay.

7 Must-Have Automated Documents for Sales Success

CRM) platforms, lead funnel strategies, and new communications tools to accelerate. Data is often stored in disparate, siloed systems, forcing users to scour. multiple sources for the data they want and copy and paste into their document. Share the (data) wealth.

Not Fake News: 4 Ways to Double-Check Your Sales Data

DiscoverOrg Sales

If you don’t start with verified data from trusted sources, you’re wasting time chasing “leads” that aren’t really leads. There are some easy ways to quickly fact-check your lead data. Take advantage of the many available tools. Take advantage of available tools.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? Find the right tool.

[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg Sales

There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. Watch the Video: Data vs Verified Data vs Intelligence.

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Data, Data Everywhere….

Partners in Excellence

Today’s tools provide sales people and leaders more data than we have ever had before. We have endless pipeline, performance, customer activity, competitive and other data. We have data going back years, enabling us to understand shifts or changes over time. Analytics and AI enable new ways to look at data, and provide, potentially, new insights. Yet despite all this data, we are often unable to figure out what going on or what corrective actions to take.

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The Power of Sales Intelligence #1: Data quality and management

DiscoverOrg Sales

Time to plan your next marketing campaign, or start prospecting into your top accounts! You’ve been in sales and marketing long enough to know it’s never quite that easy. Marketing and sales intelligence is different : It’s more than just data. Because time has an effect on data. Marketing and sales data is no different; it also needs to be constantly refreshed to be accurate. How do you measure data quality? Timeliness : Is the data fresh?

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10+ Best Customer Data Platform Software Apps

LeadBoxer

When it comes to marketing, data is king. With in-depth data, marketers can personalize interactions with customers, market to them at the right times, create a more enjoyable experience, and overall, close more sales. Big Data Marketing tools

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Read it: 7 Quick Wins for Marketing + Sales Alignment. Intent data.

The Core 10 KPIs for Accelerating B2B Growth

Sales Benchmark Index

“What is the standard, and what is everybody else doing?” ” You’ve asked yourself this question individually in many different situations. What you choose to eat, how you decide what to wear to an important event, or even how often you.

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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

These items end up in the trash, hardly a worthy investment of your firm’s marketing and sales budgets. . Let’s dive into the psychology of swag, what the data says, and when you can expect it to work for sales. Like any marketing or sales tool, promotional products are an investment.

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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack.

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How Does Audience Data Help You Make Smarter Marketing Decisions

Connext Digital

Data has become the bread and butter of marketing. From executing better content marketing material to coming up with improved ad campaigns, marketers are now guided by analytics to refine their next move. Factors to Consider When Gathering Audience Data.

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Time to Get Your Data and Tech Stack in Shape for 2019

Smart Selling Tools

Time to Get Your Data & Tech Stack in Shape for 2019. As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? Let’s start by looking at the current state of the market- it’s not pretty.

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How to Spot Buying Signals – with Intent Data @DiscoverOrg

Smart Selling Tools

How to Spot Buying Signals – with Intent Data. Intent Data is information about buying signals: That is, event or behavioral data that statistically suggests a purchase will happen soon. What is Intent Data? Intent Data lets salespeople get in the door sooner.

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AI in Marketing: How and Why Your Peers Are Leveraging It

Sales Benchmark Index

Remember ‘big data’ and ‘advanced analytics’? These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI).

Why Your Buyer Personas Are Obsolete

Sales Benchmark Index

Lead Management – Enabling Your Sales Team with Technology

Sales Benchmark Index

Traditional CRMs are excellent at optimizing opportunity management, but their lead management functionality is often lacking due to the ad hoc nature of lead management. This results in BRD teams tracking their prospecting activity outside of the system in a.

Best Practices in Account Planning for Sales Operations

Sales Benchmark Index

How do you leverage data to inform strategy and measure success? Our KPI Builder tool can help guide you through the process of establishing a set of KPIs for your organization that is built around clean data and automation.

TechTarget Acquires Data Science Central, a Leading Online Resource for Data Scientists and Big Data Practitioners

Smart Selling Tools

TechTarget Acquires Data Science Central, a Leading Online Resource for Data Scientists and Big Data Practitioners. Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. Sales Tools or Sales Stack

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4 Types of Customer Data to Enhance Your Marketing Campaigns

Connext Digital

As such, massive amounts of data are collected every minute of every day. quintillion bytes of data are created each day, and that number will only grow bigger. The Importance of Customer Data Analytics. Below is a visual guide that illustrates the types of customer data.