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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

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Made Up Sales Statistics and Their Contrast to Real Data

Understanding the Sales Force

A sales consultant who knows that I geek out on sales data read that 84% of salespeople suck because they don't enjoy what they do. Most of the data I write about comes from Objective Management Group which has assessed more than 2.3 OMG has around 250 data points on each salesperson so there is a lot of data to work with.

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A Better Way To Data Driven Discovery

The Pipeline

Specifically, how we use positive data in prospecting and Discovery, in this case the latter. Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Based on commonly cited data, that’s not really working out these days. Weak Use Of Data.

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An Alternative Objection Handling Method

The Pipeline

Objections are an emotional thing, meaning it is better to use a counterintuitive approach. You can take that even one step further by involving the prospect in handling their own objection. Try this alternative objection handling method: [link]. Make data-driven choice and forecasts. By Tibor Shanto.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Make sure you have the right kind of data for your organization.

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New Data: Top Salespeople are 7562% Better at Winning RFPs

Understanding the Sales Force

Image copyright 123RF The post New Data: Top Salespeople are 7562% Better at Winning RFPs appeared first on Kurlan & Associates, Inc. million salespeople, I created the table below to show the difference between the top 5% of salespeople, who choose option 2, and the bottom 50% of salespeople who choose option 1.

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The Data: What Percentage of Salespeople are Really Coachable?

Understanding the Sales Force

The data from Objective Management Group’s (OMG) assessment of 2.5 OMG provides a score for Coachable, however, out of the 250 or so data points that OMG provides, Coachable is the one finding that requires some nuance. Image copyright 123RF The post The Data: What Percentage of Salespeople are Really Coachable?

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.