Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? The company with technographic data that is going to have the upper hand. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more.

Data 100

Data Eloqua Buyer Persona Demographics 100

Zoominfo

JULY 5, 2023

They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market. How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

DiscoverOrg Sales

FEBRUARY 22, 2017

Paired AE’s up with dedicated SDR’s – this alignment provides for far better account penetration and they know each other’s tendencies. Get Started with Free Data. What have you seen work for your organization? Please feel free to share in the comments section below. Want to Build a Sales Engine?

Video 0

Video Hiring Outbound Scale 0

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. What happens when your data source and CRM don’t sync up? “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. Feed Salesforce the best (and freshest) data with ZoomInfo Enrich.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

HeavyHitter Sales

MARCH 30, 2017

Since my area of expertise is Sales Linguistics (the study of how customers use language during the complex decision-making process), I frequently help my clients create the marketing campaigns they use to penetrate new accounts. As a result, I’m asked which contact data provider is the most accurate and best to use.

Study 60

Study Data Penetration Decision Maker 60

Zoominfo

DECEMBER 21, 2020

In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. Two of the companies mentioned earlier — Transcat and RealNetworks — appointed new vice presidents in 2020 whose roles are to increase market penetration.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

MAY 31, 2022

Without a strong data foundation, even the most well-thought-out ABM playbook will fail. This data-driven guide to ABM will help ensure your program gets off on the right foot. ZoomInfo MarketingOS Finally, ABM with data you can trust. Here are four ways to use data to build your ABM program: 1.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Sales and Marketing Management

JULY 26, 2018

that is, subjected to a set of data that allows it to make correlations that are then compared to predetermined “correct” and “incorrect” answers. So, the first thing an artificial intelligence application needs is data. For example, sales applications should draw on a focused set of data?—?from Additional data sources.

Training 206

Training Penetration Government CRM 206

Zoominfo

OCTOBER 5, 2021

With a quality data-driven strategy you can identify exactly how to approach target buyers. ZoomInfo MarketingOS Finally, ABM with data you can trust. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. What is a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

BuzzBoard

NOVEMBER 24, 2023

By considering different methods and metrics to assess hyper-personalization success, data-enriched insights inform pivotal business decisions. It utilizes state-of-the-art technologies and data analysis to provide customized messages and experiences to clients. Salesforce’s report suggests that high-performing sales teams are 2.3

B2B 52

B2B Strategy Pivotal Penetration 52

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. Free Trial What happens when your data source and CRM don’t sync up? “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in. Let’s take a look.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

DiscoverOrg Sales

SEPTEMBER 26, 2017

We’ll be measuring market penetration, velocity, and deal size to determine what is working and what isn’t working. Get our free interactive Account-Based Marketing Playbook. We don’t know exactly what the results will be, but we hope you’ll come along with us to find out.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

SBI Growth

NOVEMBER 17, 2012

By the time you have the data, it’s already a year old. The goal is to determine things like: Account penetration opportunities. Account Penetration – Product vs. Customer Growth. Use your data to understand what factors compel your customers to buy from you. Today, some of those metrics can be deceiving.

Top of Funnel 310

Top of Funnel Penetration Scale Funnel 310

Zoominfo

JUNE 14, 2022

It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors. You should match a list of strong prospects via your first-party data or a trusted third-party data provider to layer on top of the native audience. Penetrate a certain market segment?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

JUNE 16, 2017

Airbnb penetrating Craigslist’s marketplace. To expand its market penetration, Airbnb reverse-engineered an application program interface (API) that allowed its users to post listings on Craigslist. Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Allego

JANUARY 19, 2023

Companies can fortify their regulatory and legal compliance in Europe.

Sales Enablement 118

Sales Enablement Penetration Collateral Video 118

DiscoverOrg Sales

AUGUST 1, 2019

This alignment provides for far better account penetration, because they each understand the other’s priorities, tendencies, and approach. Automate data-sharing wherever possible : The easiest way to ensure that institutional knowledge stays with the company when salespeople leave is to make some fields required in your CRM.

Video 136

Video Outbound Inbound Hiring 136

Zoominfo

DECEMBER 21, 2020

Expansion by finding new customers for an existing product In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. Transcat, a manufacturer of calibration instruments, offers a good example of this approach.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

SBI Growth

SEPTEMBER 11, 2012

The Sales organization isn’t short on data, it is short on knowledge. Only you can define what data is needed to analyze your problem. Putting the systems in place to collect the data you need is not easy. Sales organizations are struggling to collect and identify the data they need to be successful.

Territories 306

Territories Top of Funnel Analysis Penetration 306

Pipeliner

DECEMBER 21, 2020

Feigning success in the digital marketplace is difficult because an integral part of any online business with good digital marketing in place really is dependent on properly implementing and analyzing the following; Good Search Engine Optimization (SEO) penetration. A VPN is key for protecting valuable data.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Miller Heiman Group

MARCH 3, 2020

Whether capturing new leads, closing new accounts, extending their penetration of new business units within existing customers or increasing their win rates, sales leaders set lofty goals and hunt for the methodologies, tools and processes to help them attain their objectives.

Study 88

Study Penetration Survey Face-to-face 88

SBI Growth

JULY 30, 2013

Create a data-driven organization and measure everything. The volume, quality and speed of data access can be insurmountable. Understand the differences between cultures, languages, economic dynamics, technologies penetration and religion. Create a data-driven organization and measure everything…always.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

AUGUST 26, 2021

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. Get Industry Benchmark Data. Revamped Strategies for Penetrating New Market Segments. In such a case, adaptability is key. YouTube, Instagram).

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

OCTOBER 22, 2021

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. For example, your CRM will have historical data that might point the way to improved prospecting. They’ll need to know how to find it.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Steven Rosen

JANUARY 28, 2024

Using AI and search tools, sales leaders can leverage data to identify potential customers who align with their product or service offerings. By leveraging technology, data, and effective communication, sales leaders can drive growth and performance while creating a culture of accountability and collaboration.

Intent 156

Intent Sales Leadership Account ACT 156

SBI Growth

SEPTEMBER 11, 2012

The Sales organization isn’t short on data, it is short on knowledge. Only you can define what data is needed to analyze your problem. Putting the systems in place to collect the data you need is not easy. Sales organizations are struggling to collect and identify the data they need to be successful.

Territories 264

Territories Top of Funnel Analysis Penetration 264

SBI Growth

NOVEMBER 22, 2012

With all the data potentially at your disposal, it’s easy to get bogged down in the minutia. Is the segmentation based on data that predicts revenue opportunity? Has the prospect data source been carefully selected to ensure reliable output? Data analysis and propeller-heads won’t deliver revenue. Make it Pay Off.

Segment 288

Segment Customer Territories Penetration 288

DiscoverOrg Sales

JUNE 8, 2016

Fallible human error may be bypassed, but now we’re faced with consuming literally thousands of data points. Advanced search and filters can only do so much in penetrating the sheer number of records any ATS can house. ” Up-to-date Verified Contact Data. Our expanded sales intelligence data gives you the insight you need.

Penetration 120

Penetration Gatekeeper Data Face-to-face 120

Zoominfo

MARCH 9, 2021

Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. First party intent data, meanwhile, is sourced from activity happening across your web properties. Persona building.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Hubspot Sales

MAY 28, 2019

Penetration Pricing Strategy. Contrasted with skimming pricing, a penetration pricing strategy is when companies enter the market with an extremely low price, effectively drawing attention (and revenue) away from higher-priced competitors. Penetration Pricing: Netflix. and increasing prices over time.

Strategy 133

Strategy Penetration Hubspot Buyer Persona 133

BuzzBoard

FEBRUARY 16, 2024

This knowledge can be more easily obtained through the data-driven insights provided by mobile marketing platforms. The potential to streamline data collection, speed up response time, and stay connected constantly are just modest examples of how mobile marketing can revolutionize sales.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Zoominfo

FEBRUARY 26, 2021

You’ve felt the pain too, sales teams struggle to keep up with data entry, quote generation, and other tasks that take them away from selling. The rise of B2B sales automation is directly correlated with the operationalization of data. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Miller Heiman Group

JUNE 24, 2020

Whether capturing new leads, closing new accounts, extending their penetration of new business units within existing customers or increasing their win rates, sales leaders set lofty goals and hunt for the methodologies, tools and processes to help them attain their objectives.

Study 65

Study Penetration Survey Face-to-face 65

Mereo

MAY 18, 2023

Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired. 6 KEY PRICING INPUTS TO GATHER Before any decisions start to form, your team needs the right input and data to inform them. These six pricing inputs all play a key role in the final pricing strategy.

Strategy 36

Strategy Workbooks Churn Penetration 36

SBI Growth

AUGUST 24, 2012

Next week you will be presenting these initial data findings and recommendations to the CSO. Google’s Motion Chart Gadget is a data presentation tool. Demonstrate changing territory penetration rates. Have other ways of presenting data outside the norm? Insert : Google’s Motion Chart Gadget. What is it? Follow @DanKorten.

Strategy 257

Strategy Google Analytics ROI Penetration 257