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A Better Way To Data Driven Discovery

The Pipeline

Specifically, how we use positive data in prospecting and Discovery, in this case the latter. Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Based on commonly cited data, that’s not really working out these days. Weak Use Of Data.

Data 368
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14 Data and Business Analytics Leaders to Watch

Zoominfo

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Sears is Head of Data, Strategy, and Architecture at MassMutual.

Analytics 246
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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130
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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

More often than not, this leads to a positive brand experience and a happy customer. Give team members the information and data they need to get started. Enhanced satisfaction: With a structured client onboarding process in place, you make a point of welcoming the client to your business’s “family” and making them feel valued.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. That’s the power of positioning and messaging. If it does need work, these are three attributes of good messaging and positioning to consider: 1.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.

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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

Your talent acquisition team has spent months recruiting for your latest sales position. After several rounds of possible candidates, you finally find a great person with the right qualifications, and they accept the position. How clear guidance and market data can enable reps to understand their comp plans and their payouts.

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6 Steps to Optimize Your Media Buys

How to optimize your media buys with a data-driven approach. By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. Ways to be more efficient and drive growth from every investment. Find out more today!

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.