SBI Growth

MARCH 9, 2013

One critical step is a detailed evaluation of your short list through a reference check. You ask them for industry references or companies similar in size. Sales operations conducts the call; the references sing like canaries for all the firms. The Alternative—Execution Team Reference Check. What Type of References.

Hiring 296

Hiring Tools Scale Sales Operations 296

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

Data 213

Data Buyer Persona Demographics Segment 213

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Data 100

Data Government Policies Consumer 100

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

AUGUST 19, 2021

Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. That’s shorthand for data as a service. You can’t have successful AI without accurate data.

Outsourcing Services 130

Outsourcing Services Data Consumer Enterprise 130

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

Data 196

Data Intent Data Intent Customer 196

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. That’s why we created the ZoomInfo Data Passport. million company records More than 39.5

Data 130

Data Travel Intent Data Vendor 130

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality? Poor quality data is inaccurate data.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Awareness Stage 2.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Zoominfo

AUGUST 31, 2020

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. One provider has the top level domain “.ai”,

Data 179

Data B2B Industry Engineering 179

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. In fact, a staggering 72.3%

Report 222

Report Data B2B Survey 222

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. When it comes to winning more business, arming marketing and sales teams with data and insights about their target markets is the ultimate competitive advantage. The permutations are infinite.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Construction 130

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading! Let’s get into it!

Data 193

Data Sales Process B2B Company 193

Zoominfo

AUGUST 7, 2019

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. But, collecting data and having access to it is only one small step toward data-driven success. The importance of ongoing data hygiene.

Data 150

Data B2B Lead Nurturing SalesForce 150

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay? Data decay refers to data quality deterioration within sales and marketing databases. How Can Data Decay be Prevented?

Data 100

Data B2B Survey ACT 100

Zoominfo

NOVEMBER 22, 2019

In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Sound familiar? Great – Hold on to that.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

DiscoverOrg Sales

FEBRUARY 13, 2019

Marketing has certain data needs. Sales and Marketing may have different data needs, but there’s a lot of overlap. When both teams have access to the same deep data, they can speak the same language. A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database?

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Lead411

AUGUST 9, 2023

The Hidden Dangers of Bad B2B Data In the world of B2B (business-to-business) marketing and sales, data is often referred to as the lifeblood of success. Accurate and high-quality data fuels decision-making, shapes strategies, and empowers companies to connect with their target audience effectively.

B2B 52

B2B Data Segment Automotive 52

Nutshell

APRIL 17, 2023

Collecting quality data is one of the most effective things you can do to improve sales performance. In this guide, we’ll discuss four key steps for creating a sales data collection strategy for your team. Decide which data you want to collect Before you can start collecting data, you need to know what data you want to collect.

Data 62

Data Government Demographics Sales Forecasts 62

Nutshell

MARCH 7, 2023

No one wants their personal data out in the open, especially businesses housing the data about their clients. That’s why data privacy and compliance are incredibly important facets of collecting, understanding, and storing customer data. What is data privacy? First, you’re going to lose customers.

Data 62

Data Policies ACT CRM 62

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource.

Data 100

Data B2B Decision Maker Lead Rank 100

Hubspot Sales

MAY 9, 2023

To better understand how salespeople use AI to communicate with prospects in 2023, we're pulling new data from the HubSpot State of AI Survey to answer. Scope creep in sales refers to the time-consuming administrative tasks that salespeople have to handle as part of their job. But just how likely is that? Let's dive in.

Data 88

Data Hubspot Survey Social Media 88

Showpad

MARCH 1, 2023

In today’s data-driven business landscape, organizations increasingly rely on internal reporting to make informed decisions. It’s likely you already have many data tracking and reporting tools in place at your organization. But ask yourself: Does your data actually help you to make insights-driven business decisions?

Data 52

Data Analytics Report Government 52

Steven Rosen

APRIL 14, 2024

Traditional hiring methods—résumés, interviews , and references—play critical roles but sometimes miss deeper insights into a candidate’s capabilities. They provide precise, data-driven insights that are crucial for roles that require strong business development skills and the ability to drive growth.

Hiring 156

Hiring Forecasting Exercises Retention 156

Zoominfo

JULY 29, 2018

In today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years ( source ). Bad data costs U.S.

Data 154

Data Buyer Persona Scale Ideal Customer Profile 154

Hubspot Sales

NOVEMBER 22, 2023

Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. What Sales Reps Say About Their CRM [New Data] Before you get suspicious, we get it. Store all signed documents securely in your CRM for easy access and reference.

Data 93

Data Tools Closing Hubspot 93

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data 130

Data Top of Funnel Social Media Buyer Persona 130

Hubspot Sales

MARCH 30, 2021

As buyer behaviors continue to change, and the level of competition scales up, B2B buyer intent data is becoming increasingly valuable. In this post, you’ll learn the differences between first-party intent data and third-party intent data. First-Party vs. Third-Party Intent Data: What’s The Difference?

Intent Data 105

Intent Data Buyer Intent Intent Top of Funnel 105

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 100

Data Insurance Insurance How To 100

Nutshell

FEBRUARY 9, 2023

There’s more to customer data than just names and emails. When it comes to customers interacting with your brand, be it through social media or browsing your website, you must understand the types of customer data you’re collecting and how you can leverage it for the benefit of your business. Why is customer data important?

Data 62

Data Customer Social Media How To 62

Hubspot Sales

JULY 27, 2023

Analyze data and create reports. This will help you avoid potential data breaches and concerns from clients. For example, you can prohibit entering any internal sales or customer data into open-source tools like ChatGPT. Worrying about the objectivity of automatically-generated data is justifiable.

Data 86

Data Ideal Customer Profile Survey Report 86

Hubspot Sales

JUNE 8, 2022

A Data-Backed History of Summer Slumps. The data is clear — businesses experienced more deal closings, but less traffic last summer than in pre-pandemic years. In fact, according to data from Tripadvisor , July and August are the most popular vacation months. It's a rough time for people whose job revolves around connecting.

Data 123

Data How To Call-back Collateral 123

Zoominfo

OCTOBER 2, 2018

Data normalization. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Sales Hacker

MAY 19, 2021

If yes, does your data help them figure out what to do next? As a manager of SDRs and the co-founder of SDRs Anonymous, seeing sentiment gives me the ability to analyze the replies to our email sequences and use this data to coach my reps on how to really connect with their customers. 3 ways to use sentiment data.

Data 80

Data Buyer Top of Funnel Pivotal 80