Use a Sales Referral Strategy to Close 70% of Your Deals
Alice Heiman
MARCH 7, 2023
If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! For the first movers, these strategies worked especially in combination with an SDR and AE funnel, where gated content is used to capture prospect contact data. Referrals were hit and miss.
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