Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. Data Decay Could Ruin Your B2B Database.

Data 242

Data B2B Account Based Marketing ACT 242

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. This data functions as a roadmap to maximizing productivity and reducing resource waste. Our post today covers what goes into an accessible and effective B2B sales reporting for your sales team to work off, as a blueprint to victory.

Report 100

Report Sales Qualified Lead Top of Funnel Lead Rank 100

The Center for Sales Strategy

FEBRUARY 1, 2023

This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 107

Report Media Survey Sales Management 107

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. The data (and deals) helped improve the most valuable customers’ experiences. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Data Airlines Influencer 226

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.

Data 173

Data Retail Consumer Advertising 173

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Don’t rely on just one type of data for modern outreach efforts.

Data 246

Data Intent Lead Rank Lead Scoring 246

Nimble - Sales

OCTOBER 23, 2023

CRM tools provide businesses with a wealth of data and insights, but harnessing this information effectively is a challenge many face. The solution lies in mastering CRM reporting, and the good news is that it […] The post CRM Reporting Doesn’t Have To Be Hard. Read These 8 Tips appeared first on Nimble Blog.

Report 70

Report CRM Pivotal Face-to-face 70

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

The Center for Sales Strategy

FEBRUARY 22, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 88

Report Media Industry Survey 88

Zoominfo

APRIL 29, 2022

For go-to-market teams, data is critical to staying competitive, but not just any data. The quality of data matters greatly because bad data negatively impacts every step along the customer’s journey with your brand. To ensure the quality of their data, some organizations hire data quality managers.

Data 130

Data Marketo Transportation Hiring 130

The Center for Sales Strategy

MARCH 17, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. In this episode, Dani Buckley, Isha Bell, and Emily Hartzell of LeadG2 join Matt Sunshine as they discuss the data from the Media Sales Report surrounding the analysis of the sales enablement information.

Report 124

Report Sales Enablement Media Analysis 124

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JULY 29, 2020

To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond. Think: Intent data. Why do Sales Cold Calling Scripts Matter?

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Cold Calling Data Hiring Intent Data 240

Canidium

FEBRUARY 26, 2021

Although SAP offers SAP Analytics Cloud , a powerful business intelligence and analytics solution, SAP Configure, Price, Quote (CPQ) application comes with a simple built-in reporting tool called Report Module. In this article, I’ll provide a brief overview of Report Module and cover Data Source to lay down the foundation.

SAP 69

SAP Report Data Analytics 69

The Center for Sales Strategy

DECEMBER 16, 2021

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download! Tune in now or keep reading for a brief overview.

Analysis 105

Analysis Report Media Survey 105

Hubspot Sales

AUGUST 22, 2022

While this can be accomplished by most of the strategies in this report, a few we haven’t touched on are sales enablement content, freemium/free trial options, discounts and promotions, and down-selling. Our data shows that salespeople at businesses with a dedicated sales enablement team perform better than those at companies that don’t.

Trends 81

Trends Report Data Strategy 81

Sales and Marketing Management

MARCH 11, 2019

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. As each team gathers data, it must share that information with the other. Most important, marketers should be able to see the CRM data the sales team collects.

CRM 289

CRM Lead Rank Lead Scoring Data 289

No More Cold Calling

MARCH 1, 2018

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. Ignore the lead generation data?

Lead Generation 249

Lead Generation Data Leads Marketing Qualified Lead 249

Partners in Excellence

MAY 3, 2022

.” Readers of the blog, also, know that I’m a huge fan of data. A sales people and leaders, we are fortunate to have more data than we have ever had access to in the past–and some of it is actually useful and informative. When I meet with managers, I ask them, “What data do you use to monitor performance?”

Data 97

Data Report Quota Pipeline 97

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

Lead Rank 95

Lead Rank Lead Scoring Report Research 95

Partners in Excellence

MARCH 9, 2023

.” Today, we seem to face the same thing in selling, except now it’s data. We have more ability to collect data, about customers, about the performance of our marketing initiatives, about the performance of our sales people. But the data (hmmmm) shows exactly the opposite thing.

Data 68

Data Vendor Pipeline Face-to-face 68

Nutshell

MAY 31, 2023

Your customer data is a treasure trove of valuable information you can utilize to increase revenue and drive business growth. Yet your CRM data is only helpful if it’s organized and accessible. Yet your CRM data is only helpful if it’s organized and accessible. Why should you organize your CRM data?

CRM 62

CRM Data Demographics Report 62

The Center for Sales Strategy

MARCH 10, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published. Or keep reading for a brief overview.

Report 117

Report Media Sales Process Analysis 117

The Center for Sales Strategy

FEBRUARY 8, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 85

Report Media Sales Process Sales Qualified Lead 85

Zoominfo

NOVEMBER 22, 2019

In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Sound familiar? Great – Hold on to that.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182