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The Link Between Sales Funnels and Digital Spend ROI

Sales and Marketing Management

Crushing it with your sales funnels starts with having clean, integrated data that you can use immediately. The post The Link Between Sales Funnels and Digital Spend ROI appeared first on Sales & Marketing Management.

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Big Data and Your Email Marketing Campaign

Zoominfo

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

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CPQ ROI

Cincom Smart Selling

In this article, we’ll look at a quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. This example also shows that it is not always easy to gather all the necessary business data for a high-quality ROI calculation.

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CPQ ROI

Cincom Smart Selling

In this article, we’ll look at a quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. This example also shows that it is not always easy to gather all the necessary business data for a high-quality ROI calculation.

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value.

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7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]

Zoominfo

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. Read more of our content on the value of quality CRM data: B2B Growth. So, congratulations!

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How to Make B2B Data an ROI Catalyst

Sales and Marketing Management

Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Believe it or not, your current customer data is actually the secret source of future growth. Author: Hila Nir. read more

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. You'll learn: How to measure your content's value - no matter how comfortable you are with analytics and data. and win (or keep!) buy-in from your higher-ups.

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The Impact of the Behavior Change Cycle on Call Center Performance

This info sheet shows real ROI data so you can see what the Behavior Change Cycle could do for your call center teams. VoiceOps developed the Behavior Change Cycle to address the problem of behavior adherence among call center teams. It drives double-digit boosts in adherence and increases conversion rates.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. In Brian’s session, you’ll learn: How a data-driven landing page is crafted. How to make design and copy decisions with data. Data you already have but aren't using.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI. Leverage intent data and other system-based criteria in choosing target accounts.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.