Sales and Marketing Management

APRIL 1, 2024

The post Getting Selling Down to a Science – Data Science, That Is appeared first on Sales & Marketing Management. The seller who genuinely understands their client wins consistently. Doing this in a systematic, repeatable and predictable way is what separates the best from the rest.

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Data Marketing Sales 156

Anthony Cole Training

JULY 15, 2021

In our business, one of the greatest sales challenges that most companies face is how to properly implement a data-driven sales approach. Some companies chase a bunch of data without any regard for the story that the data tells. Others struggle when they launch sales coaching without any data at all.

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Data Face-to-face Sales Coaching Coaching 243

Anthony Cole Training

MAY 26, 2022

If you and your organization don't have a data-driven sales approach and process, you could be missing out on some key information that would help increase sales success.

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Data Sales 243

Understanding the Sales Force

MARCH 13, 2024

But lately, when I talk with the Kurlan & Associates team, the topic is consistently about salespeople who push back when our sales training and coaching is specific to RFPs. The first column shows that only 42% of the bottom half of all salespeople are committed to their own personal sales success. But there’s a problem.

Decision Maker 193

Decision Maker Data Hiring Proposal 193

Understanding the Sales Force

APRIL 3, 2024

Dennis Connelly, Derek Baer and I were sharing our experiences coaching salespeople, sales managers and sales leaders, and comparing those who were and weren’t coachable. The data from Objective Management Group’s (OMG) assessment of 2.5 It wasn’t personal. Next, let’s look at the salespeople.

Data 130

Data Construction Coaching Face-to-face 130

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

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Data Hiring Intent Data Scale 130

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. What Is Poor Data Quality?

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Data B2B Churn Buyer Persona 251

SBI Growth

MAY 29, 2020

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

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Data Marketing Consumer Sales 364

Zoominfo

OCTOBER 10, 2023

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. We took that feedback to heart and got to work.

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Data Policies Ideal Customer Profile Networking 261

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

SBI Growth

SEPTEMBER 27, 2021

In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies. With all of this conflicting or faulty information, how can you make sound judgments for your organization without the threat.

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Data Trends Ideal Customer Profile SalesForce 309

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. Data Decay Could Ruin Your B2B Database.

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Data B2B Account Based Marketing ACT 242

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. A sales rep uses the information (i.e.,

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Data Prospecting Strategy Cold Calling 246

Sales and Marketing Management

AUGUST 2, 2022

In B2B sales and marketing, field data can help increase conversions and reveal what customers and clients respond to. The post How to Improve B2B Sales with Field Report Data appeared first on Sales & Marketing Management.

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Report B2B Data How To 177

Understanding the Sales Force

JANUARY 29, 2020

We had a request for some data from one of our longtime partners. She asked for data that would show the difference between salespeople who are goal oriented and those who are not. Check out some of the profound differences this data mining uncovered! Very wrong! Very wrong!

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Data Motivation Sales 353

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

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Data Scale Lead Rank Hiring 147

Zoominfo

MAY 27, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential.

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Intent Data Intent Data Top of Funnel 246

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Intent Data Intent Data Intent Signal 244

The Pipeline

JUNE 20, 2019

There is a lot of talk in sales about numbers, metrics , KPIs, and many ways to assess success and progress. Rather than measuring everything, we focus on five data points to drive sales success. Sadly, most salespeople do not know these simple data points, either intentionally or other unknown reasons.

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Data Intent Video Sales 249

Zoominfo

SEPTEMBER 10, 2021

Q: What do sales leaders, meteorologists, and economists all have in common? It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts.

Sales Forecasts 242

Sales Forecasts Forecasting Data Decision Maker 242

Janek Performance Group

DECEMBER 21, 2020

All sales organizations rely on data. Every effort is tracked and measured to gauge performance.

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Data Sales Coaching Coaching Sales 293

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I.

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Data Decision Maker Sales Qualified Lead Demographics 162

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. It’s a win-win situation.

Intent Data 230

Intent Data Intent Data Intent Signal 230

SBI Growth

FEBRUARY 16, 2021

Death by information overload—a theme and phrase we often hear in the age of information technology and big data. Decision paralysis is derived from the inability to process data. As digital evolution continues to push data volume and make market.

Data 207

Data Marketing Sales Analytics 207

SBI Growth

JULY 8, 2020

Often, sales teams whiff at deals that should have never been lost in hindsight. The data was bad. Coulda, shouda, woulda. How does this happen? I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected. Revenue operations frequently.

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Data Strategy Revenue Account 234

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. The B2B GTM Challenge Today The B2B GTM approach has historically been a highly technical but disjointed process, riddled with data silos and inefficient workflows. The mentality was simple: if you want to increase revenue, hire more salespeople.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

SBI Growth

JANUARY 28, 2021

As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going back to the drawing board, diagnosing what went wrong and how to turn it around next season. These narratives.

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Data Strategy Sales Analytics 367

Zoominfo

JULY 29, 2020

Sales professionals are always on the lookout for ways to step up their game. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. Think: Intent data.

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Cold Calling Data Hiring Intent Data 240

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Businesses that deal with other businesses often find that their success or failure hinges on how well they collect, analyze, and use data. What is A.I. Enhancements: 1.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? Why is data collaboration important?

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Data Intent Data How To Intent 246