The Evolution of CRM: What’s Next?
Miller Heiman Group
OCTOBER 1, 2018
The first major wave of computer-based CRM hit in July 1993, led by Tom Siebel, who designed the landmark on-premise CRM product, Siebel Systems. With limitless data at their fingertips, buyers were now able to do their own research and start making decisions without relying on a sales professional’s expertise.
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