All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. ZoomInfo had been SalesFolk’s data provider for years. But bounce rates were often high, and the accuracy of the data varied.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

The good news : Organizations that are able to collect and make sense of online data – namely, behavioral signals – can reach buyers much earlier in the process, guiding the decision-making process before a competitor even knows their prospect is interested. What is Intent data?

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg Sales

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter?

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Golden Nuggets from the CSO Insights 2018 Sales Talent Study

Understanding the Sales Force

I had a chance to review the CSO Insights 2018 Sales Talent Study and extracted some fascinating data. I thought it might be interesting to take their data, overlay some of Objective Management Group's (OMG) data, and see what we can take away from that.

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In the Race to Win More Customers, Sales Needs Digital Transformation

into how Salesforce users manage contracts and data, are. volumes of data created by the first layers of digitization. processes, communications and data. of digital transformation requires quality data, intelligence. Data quality becomes. If data.

Cold Email, Warm Leads: Where Does Good Data Come From?

DiscoverOrg Sales

The reality is that most sales and marketing automation tools and CRMs use data from a variety of sources: usually a combination of (1) purchased third-party data, (2) user-generated data from form-fills, and (3) information that is manually entered in-house.

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LinkedIn Study Women In Sales

Score More Sales

This week, LinkedIn shared some statistics in its study women in sales. It’s pretty simple for them to do accurate research – they have all the data of 275 million (or more) business professionals in their system.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

The good news : Organizations that are able to collect and make sense of online data – namely, behavioral signals – can reach buyers much earlier in the process, guiding the decision-making process before a competitor even knows their prospect is interested. What is Intent data?

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Not Fake News: 4 Ways to Double-Check Your Sales Data

DiscoverOrg Sales

If you don’t start with verified data from trusted sources, you’re wasting time chasing “leads” that aren’t really leads. There are some easy ways to quickly fact-check your lead data. Read it: How to Time Your Sales Outreach with Opportunity Data.

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[Data Snapshot] 2018 Sales Compensation Best Practices Study

Xactly

In May 2018, Xactly partnered with WorldatWork to complete its annual Sales Compensation Best Practices Study to define the key trends and metrics for companies that want to plan and incent a top sales organization. Does your team often struggle with flawed data and shallow analytics?

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An Independent Study of DiscoverOrg Contact Data Accuracy

HeavyHitter Sales

  I’ve had the privilege to consult with over one hundred and seventy-five technology companies as a sales trainer, sales enablement consultant, and win-loss study researcher.  As a result, I’m asked which contact data provider is the most accurate and best to use.

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Can Case Studies Help Your Business?

Fill the Funnel

Case studies often serve a different business building purpose than email. What Is a Case Study? According to a wiki definition, a case study is: 1. A cloud storage company may write a case study on moving document storage from local hard drives to the cloud.

An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg Sales

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Contact data is a very important priority to my clients,” he says. What prompted his interest in DiscoverOrg’s data accuracy? There are many different data sources,” Martin says. The impetus for this study started from a conversation with one of my clients. The study was completely independent.

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Sales Excellence Studies Propigate Mediocrity

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan If you conduct a Google search for Sales Excellence Studies you'll find more than 20,000 results. I'm sure that some of those results point to surveys that were conducted by others but either way, that's an awful lot of studies on sales excellence.

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How to Spot Buying Signals – with Intent Data @DiscoverOrg

Smart Selling Tools

How to Spot Buying Signals – with Intent Data. Intent Data is information about buying signals: That is, event or behavioral data that statistically suggests a purchase will happen soon. What is Intent Data? Intent Data lets salespeople get in the door sooner.

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Sales Excellence Studies Propagate Mediocrity

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan If you conduct a Google search for "sales excellence studies" , you'll find more than 20,000 results. I'm sure that some results point to surveys which were conducted by others, but either way, that's a lot of studies on sales excellence.

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New Leads Study Supports Quickness and Follow Up

Score More Sales

Their new study, The Ultimate Contact Strategy: How to Best Use Phone and Email for Contact and Conversion Success was just released this week. In the study, some key conclusions came from their analysis of data from 3.5

Golden Nuggets from the CSO Insights 2018 Sales Talent Study

Membrain

I had a chance to review the CSO Insights 2018 Sales Talent Study and extracted some fascinating data. I thought it might be interesting to take their data, overlay some of Objective Management Group's (OMG) data, and see what we can take away from that.

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Case Study: 3 Ways this Sales VP Uses Social Selling

Sales Benchmark Index

Our case study is about a Sales VP Steve McKenzie. Steve mines his data. Social Selling is hot. We get requests to explain how sales reps use social to generate revenue. It seems all the focus is on your sales reps. But how does a Sales VP use social selling?

Proven Ways to Analyze Website Visitor Data

Connext Digital

Of course, to reap the benefits of running a website effectively, it’s crucial to analyze visitor data on your website. You need to monitor your metrics and make sure that the data is accurate before analyzing it to find out how your campaigns are performing.

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A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data

DiscoverOrg Sales

Virtually every business collects and buys data to assist salespersons and marketers do their job more effectively. But sometimes it’s too much data. How can we make sense of it all and zero in on the data that actually matters? Which data points – individually, or together in a “secret sauce” – predict buying behavior in B2B customers? As a data company, we knew there had to be a quantifiable answer: “What prompts someone to make a purchase?”.

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Relationships Rule, but Data Drives Sales, Too

No More Cold Calling

Relationships still rule, but data-driven insights can help sales pros identify people with the propensity to buy—you know, the people with whom they should be building relationships —which can take the “waste” out of “wasted time.” For more on the study, check out Zaledonis’s post.

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True Love or Bad Data? (Database Dating Advice for the Brokenhearted)

DiscoverOrg Sales

To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. Get ready to fall in love with your data all over again. I suspect my data is bad. When the data is good, things are great. Signed, Data Dependent. Dear Data Dependent, Your data isn’t getting any younger. If your data isn’t the real deal, it’s time to move along. Looking for more data love?

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Sales Playbook and CRM Problems - What the Data Tells Us

Understanding the Sales Force

How many books, studies, manuals and reports have you received that sat and collected dust, reside on your hard drive or in the cloud and remain unopened to this day? Dave Kurlan sales process crm sales playbook sales dataI can't remember a spring where the pollen was worse than in 2018. You go to the car wash and an hour later your beautiful car is covered in yellow crud and you're out $20. A waste.

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The Scariest Thing is What You Don’t See: Your Garbage Sales & Marketing Data is Killing You

DiscoverOrg Sales

It’s your data. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. Eight years later there is something that is absolutely mind bending for me to realize: all – and I really mean all when I say that (with us as the exception) – sales and marketing data providers really suck. Let me show you some examples from data vendors we’ve bought data from in the last 12 months.

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Is Your Lead Generation Data Leading You Astray?

No More Cold Calling

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence?

100 Case Study Interview Questions [Updated for 2018]

Hubspot Sales

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. How to Ask Your Customer for a Case Study. The Ultimate List of Case Study Interview Questions.

The Data Science Behind Winning More Deals

Sales and Marketing Management

Author: Jeff Weil Data makes today’s world go round; there’s not much that can’t be distilled into a data point, and there’s not much about a company’s customers and prospects that doesn’t make its way into a CRM system for tracking and more intelligent decision-making.

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Is too much data hurting your sales performance?

PandaDoc

Long ago, in a time before the internet, sales organizations struggled to gather enough quality data. We wear “data-driven” like a badge of honor, but in truth, many B2B sales professionals simply suffer from data overload. ” According to a McKinsey study.

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Breaking Open the Predictive Black Box: What Data Points Actually Predict a Purchase?

DiscoverOrg Sales

A large part of our day is spent trying to find data that is relevant to our jobs, and what we can ignore – because we don’t have time to digest it all. Most businesses agree that data-driven decision making is important, and the vast majority of companies collect data in some form. But in this sea of data, which individual data points predict purchase intent? What data matters? These include data points such as: Industry. Opportunity data.

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How Data is Democratizing Growth and Driving Disruption

DiscoverOrg Sales

Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. But the availability of data isn’t a universal promise of success. The Availability of Data Has Made Growth More Accessible. Today, the availability of data and intelligence is breaking down barriers between buyers and sellers, making transformational growth accessible to companies of all sizes.

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3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

DiscoverOrg Sales

You discover through corporate hierarchy data that the company is actually a subsidiary of another company where your former colleague works, and that colleague is more than happy to make an introduction. Corporate hierarchy data gives you the terrain analysis you need before you step onto the battlefield. CASE STUDY] How WalkMe Increased Enterprise Bookings by 10%. The post 3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales appeared first on DiscoverOrg.

Study: Think duplicate leads are all bad? Think again.

Velocify

New Leads360 study identifies several characteristics of duplicate leads that show a higher likelihood of conversion than average. A recent Leads360 study set out to answer that question and help marketing and sales professionals better understand the value of duplicate leads.

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Dirty Data Done Dirt Cheap

DiscoverOrg Sales

That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data. It’s the same with data. Cheaper products are usually lower in quality – whether that’s buying boots from a discount chain, Dollar-Store dish soap, or dirty data. The quick buck. A free lunch.

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Big Data Insights to Help You Convert More Leads

Sales Benchmark Index

The Big Data revolution is benefiting marketing leaders the most. When a problem surfaces, the first course of action is to solve it with data insights. Their tools leverage Big Data to help those market & sell intelligently. But the data told a completely different story.

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Improve Your B2B Sales Process with Company and Contact Data

Zoominfo

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. Today we review four critical reasons data is essential to a successful sales organization.

Top 5 Insights From the Latest Studies on Sales Organizations

Understanding the Sales Force

Its data shows that the average score on the Sales Posturing Index, a collection of attributes that suggest how effectively salespeople differentiate themselves, is only 34 out of 100.

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Data Shows That Only 14% are Qualified for the Easiest Selling Roles

Understanding the Sales Force

That article was filled with data to illustrate the differences between good salespeople versus those who actually get hired most of the time. Some of the supporting data came from the CSO Insights 2018 Sales Talent Study. Lays Potato Chips. Movie Theater Popcorn.

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Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies)

Close.io

Tread lightly and adopt the experimentation mindset to this tactic, because according to a study by Touchstone , using question marks resulted in a 8% lower click rate on emails with question marks in the subject line. Many studies say 8am (of your prospects’ local time) is best.

Top 5 Insights From Latest Sales Organization Studies

Understanding the Sales Force

Its data shows that the average score is only 34 out of 100 on the Sales Posturing Index (a collection of attributes which suggests how effective salespeople are in differentiating themselves).

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