Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. The health of companies’ data will become imperative. Data integrity (data hygiene, cleanliness, robustness) is becoming crucial to revenue teams and their success.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Hubspot Sales

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. This trend is picking up traction amongst B2C businesses.

Social Selling 118

Social Selling Trends Social Media Data 118

Hubspot Sales

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's dive in.

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Consumer Trends Strategy Data 100

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

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Data Scale Lead Rank Marketing 130

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

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Intent Data Intent Account Data 130

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JANUARY 12, 2021

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. Read more of our content on the value of quality CRM data: B2B Growth. So, congratulations!

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Data CRM ROI B2B 238

BuzzBoard

FEBRUARY 19, 2024

Tips for Distinguishing and Positioning Your Digital Marketing Agency for Small Businesses For years, we’ve witnessed a dynamic surge in digital marketing trends, transforming the trajectory of businesses. The answer encompasses the incorporation of AI, comprehension of local business trends, and awareness of your sales trends.

Trends 52

Trends Marketo Small Business Small Business 52

Fill the Funnel

JANUARY 30, 2024

With the ability to analyze vast amounts of data quickly and accurately, AI is becoming an indispensable tool for businesses looking to stay ahead of the […] The post AI’s Role in Sales Trends for Local Markets appeared first on Fill the Funnel com.

Trends 62

Trends Top of Funnel Marketing Sales Forecasts 62

Connext Digital

NOVEMBER 21, 2023

As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. By understanding and adapting to these trends,, you’ll be better positioned to get the most out of your email efforts in the coming year. They also allow richer data collection for marketers.

Email Marketing 98

Email Marketing Trends Marketing Campaigns 98

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. But without the right data, GenAI apps can “ hallucinate ” responses that seem convincing — but aren’t real.

Data 147

Data Scale Lead Rank Hiring 147

Zoominfo

SEPTEMBER 5, 2023

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data. The good news?

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Lead Rank Data Marketing Segment 130

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

JANUARY 12, 2021

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Read more of our content on maintaining quality CRM data: B2B Growth.

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CRM Data Revenue ROI 221

Sales and Marketing Management

MARCH 1, 2019

The data has borne out their perspectives and it surprises me how many firms miss this important aspect of internal support for their front-line employees. Here’s some additional material to consider if you’re interested in exploring the customer experience data in greater detail or looking deeper into team selling.

Trends 205

Trends Ideal Customer Profile Customer Face-to-face 205

Zoominfo

FEBRUARY 8, 2021

Three trends appear to help drive the increased funding in 2020: . To browse through more go-to-market trends and 2021 business predictions, continue on to ZoomInfo’s latest Annual Report: Going to Market Smarter in the New Economy. Digitization of the back office New products released Selling online.

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Trends Trade Show Retail B2B 230

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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Intent Data Buyer Intent Intent Data 130

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. The data (and deals) helped improve the most valuable customers’ experiences. Loyalty marketing has evolved over the years.

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Loyalty Data Airlines Influencer 226

Smooth Sale

MARCH 6, 2024

Photo by axbenabdellah via Pixabay Attract the Right Job Or Clientele: Will You Take Steps to Secure Your Business’ Data Better? One of the most important ways is to ensure that you are securing your business’s data as well as you can. Encryption means that data is more challenging to read.

Data 108

Data Hiring Licensing Channels 108

Janek Performance Group

DECEMBER 5, 2023

While no one predicted a global health emergency, sales trends did anticipate future needs. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. This trend is not a fad.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

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Trends Report Data Strategy 81

No More Cold Calling

AUGUST 2, 2018

That’s why I resonated with this post: “ New Research Unveils 5 Trends Shaping the Future of Sales ” by Lynne Zaledonis, VP at SalesCloud, Product Marketing at Salesforce. Here’s a snippet: New Research Unveils 5 Trends Shaping the Future of Sales. Let’s take a look at the top trends shaping the future of sales.

Data 297

Data Quota Trends Face-to-face 297

Zoominfo

AUGUST 21, 2020

To backtrack, after noticing a trend in ZoomInfo’s database which showed not just the rise in D&I roles (by approximately 113% in the last five years) but also an uptick in rates of online research conducted on the topic, it was clear that something interesting was taking shape in the realm of D&1.

Trends 130

Trends Oracle SAP Banking 130

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. The health of companies’ data will become imperative. Data integrity (data hygiene, cleanliness, robustness) is becoming crucial to revenue teams and their success.

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. Improve Your Data Quality. Invest in Third-Party Data.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. You need to maintain the human aspect of business and pair it with high-quality data.

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Trends Marketing Lead Rank Lead Scoring 100

Act!

APRIL 19, 2024

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. A modern property leasing CRM like Act!

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

Sales and Marketing Management

SEPTEMBER 23, 2019

Mobile and cloud-based CRM solutions are making customer data even more readily available to remote workers. . With millennials moving into executive and decision-making positions, we can expect the trend away from onsite and face-to-face meetings to continue. Customer data becomes more sophisticated.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.

Data 173

Data Retail Consumer Advertising 173

Hubspot Sales

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Product Discovery Data Will Be Essential For B2B buyers, finding the right products is not always straightforward. This trend is not just for B2C brands — it also applies to B2B ecommerce. Wondering where to start?

Trends 99

Trends B2B B2C Social Media 99

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Businesses that deal with other businesses often find that their success or failure hinges on how well they collect, analyze, and use data. What is A.I. This, in turn, increases efficiency and closing rates.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

The Center for Sales Strategy

AUGUST 2, 2023

With the job market more competitive than ever, it's crucial that organizations stay on top of the latest trends and data to build an effective hiring strategy. In this post, we'll highlight 10 data-backed facts and statistics that every recruiter should know in 2023 and moving forward.

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Data Retention Trends Competition 91

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Don’t rely on just one type of data for modern outreach efforts.

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Data Intent Lead Rank Lead Scoring 246