Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

SEPTEMBER 20, 2022

For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. What takes up the rest of that time?

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Decision Maker 130

Act!

APRIL 19, 2024

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. A modern property leasing CRM like Act!

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

Zoominfo

JULY 8, 2021

This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. Reps will spend less time prospecting and more time selling.”. Dynamics 365 Connector, which lets customers push ZoomInfo data directly into Dynamics.

Data 246

Data Microsoft Decision Maker CRM 246

Understanding the Sales Force

JUNE 25, 2020

You wake up, the sky is blue, the sun is shining, you open the door and it's freezing cold outside. In early April, during the earlier stages of the virus-required lockdown, I wrote this article about some of the remote selling challenges that companies were experiencing. Things aren't always what they appear to be.

Data 296

Data Groups Objections Video 296

Zoominfo

JULY 29, 2020

Sales professionals are always on the lookout for ways to step up their game. To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. And with the use of intent data , preparation can include things like current pain points, revenue, industry niches, and beyond.

Cold Calling 240

Cold Calling Data Hiring Intent Data 240

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. businesses are small businesses with fewer than 500 people.

Data 130

Data Ideal Customer Profile Segment Face-to-face 130

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. Engage New Leads Using Sales Call Data It can take many calls to close a deal.

Data 130

Data Buyer Intent Signal Decision Maker 130

Zoominfo

JULY 26, 2023

The B2B GTM Challenge Today The B2B GTM approach has historically been a highly technical but disjointed process, riddled with data silos and inefficient workflows. Teams typically work in parallel but not together, often with siloed and incomplete data, creating redundant efforts that undermine their efficiency.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

MAY 22, 2020

What about a company selling magazine subscriptions? On the surface, many consumers would hesitate to give up financial info in that situation. There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Digital behavior?—such

Data 195

Data Policies SalesForce Consumer 195

Partners in Excellence

MARCH 9, 2023

.” Today, we seem to face the same thing in selling, except now it’s data. We have more ability to collect data, about customers, about the performance of our marketing initiatives, about the performance of our sales people. But the data (hmmmm) shows exactly the opposite thing.

Data 68

Data Vendor Pipeline Face-to-face 68

Zoominfo

JULY 12, 2022

The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. And it all starts with clean data. What are the Impacts of Incomplete or Inconsistent Data?

Data 130

Data Lead Rank Lead Scoring Sales Qualified Lead 130

Sales and Marketing Management

APRIL 24, 2020

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Keep Data Clean and Current.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Hubspot Sales

JULY 7, 2023

According to HubSpot's very own State of AI survey data, 71% of sales professionals say AI/automation tools have impacted how they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy. Automating manual tasks allows more time for selling.

Data 110

Data Lead Rank Hubspot Survey 110

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Businesses that deal with other businesses often find that their success or failure hinges on how well they collect, analyze, and use data. What is A.I. Enhancements: 1.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Sales and Marketing Management

MARCH 11, 2019

The marketing team created leads and engagement opportunities, while the sales team built relationships and set up accounts. Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. CRM Data that Improves Marketing.

CRM 289

CRM Lead Rank Lead Scoring Data 289

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Zoominfo

OCTOBER 28, 2020

Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Constantly challenging previous assumptions is the first step towards extracting value from actionable data in new ways, no matter what the arena (or game). How (And Why!)

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

Data 130

Data Ideal Customer Profile Call-back Hiring 130

No More Cold Calling

AUGUST 2, 2018

Relationships still rule, but data-driven insights can help sales pros identify people with the propensity to buy—you know, the people with whom they should be building relationships —which can take the “waste” out of “wasted time.” The post Relationships Rule, but Data Drives Sales, Too appeared first on No More Cold Calling.

Data 297

Data Quota Trends Face-to-face 297

PandaDoc

MARCH 4, 2024

A virtual data room , or VDR, is a secure, online space acting as a repository of a company’s documentation, and serves as a virtual hub where company users share real-time information with other investors, clients or stakeholders when executing investment banking deals. What is a data room for investment banking?

Banking 52

Banking Benefit Data Negotiation 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality? Poor quality data is inaccurate data.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Understanding the Sales Force

APRIL 2, 2018

Several recent LinkedIn posts have urged readers to pick up the phone instead of trying to find new opportunities by using social media. Check out this data: The weakest 10% of all salespeople own the lowest average scores for hunting, coming in at 17 (out of 100). Their average score for Social Selling is just 3!

Social Selling 272

Social Selling Data Social Media Up-Sell 272

Hubspot Sales

MAY 23, 2023

AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more. On top of that, AI tools learn from past interactions, meaning they get "smarter" with more data.

Data 103

Data Lead Rank Lead Scoring Hubspot 103

No More Cold Calling

MARCH 1, 2018

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. Ignore the lead generation data?

Lead Generation 249

Lead Generation Data Leads Marketing Qualified Lead 249

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Hubspot Sales

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. Can you see if they follow up? For example, if you tell a customer that she needs to devote more to her social media ad spend, you need the data to back it up. 10 Upselling Strategies for 2024 1. What happens when you find one? Where does that lead go?

Data 85

Data Strategy Customer Social Media 85

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. The 2019 Technographic Data Report for B2B Sales Organizations.

Report 222

Report Data B2B Survey 222

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. We analyzed three years of data, across 184 companies, and hundreds of thousands of deals to identify key shifts in buying behavior since 2020. Our data shows this decrease in seller interactions is two-fold. A global pandemic.

Data 121

Data Closing Buyer Call-back 121

Understanding the Sales Force

SEPTEMBER 7, 2021

I don't usually write about retail selling and today's article is not about retail selling except to make a couple of important points. You've been in a store like this and you know exactly how you have reacted to that. It includes thinking all of the following: Stop! I don't care! Oh wait, I can go away! Please stop so I can leave!

Retail 288

Retail Data Follow-up Exact 288