6 steps to get sales and marketing working on the same team
MARCH 2, 2017
Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies. A loose analogy perhaps, for the age old battle that is sales versus marketing. Benefits of sales and marketing alignment. Shortener sales cycle. Aligning sales and marketing requires commitment from both. At what point does a lead become qualified to be passed onto sales? Sales roles.