DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life). Lots of warm leads.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Hubspot Sales

AUGUST 21, 2023

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Evaluation: The decision-makers in the organization weigh the cost of the product to the results they achieved during the business case. These people make up what is called the "buying center." You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums. And digging a little before making the call meant I always had access to a decision maker who had the authority to say “yes” to what I was offering.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130