Customer Segmentation: How to Woo Leads with the Right Content
Zoominfo
MARCH 6, 2021
Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. .
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