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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. .

Segment 204
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5 Ways Sales Teams Can Use AI to Sell Into New Industries, According Eternal Works' CEO

Hubspot Sales

With AI, sales teams can easily identify key players in their target demographic, then dig deeper to get valuable insights on top-performing companies and associations. Moreover, you can tell AI about your product, then ask it to directly correlate its features and benefits to your new audience’s needs.

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Tips for Conducting a Win-Loss Analysis

Janek Performance Group

Maybe it was the price, or your seller couldn’t sway a decision maker. Also, there are more decision makers. It should include key decision makers, like managers, tech specialists, and other VIPs. Make sure you talk to a decision maker or someone with a high degree of influence.

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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Demographic and Firmographic Segmentation B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue.

Segment 100
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The Difference Between Point-In-Time Data and Live Data

Zoominfo

A marketing team’s go-to-market (GTM) strategy requires new customer data that goes beyond the usual firmographics and demographics. That includes identifying decision-makers and personalizing cold calls with up-to-date company and industry data. Let’s look at some examples.

Data 162
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Unconscious Bias Goes Double for Boomer Saleswomen (March Referral Selling Insights)

No More Cold Calling

It dawned on me that no one was speaking to my demographic, so I decided tha t I needed to write something. There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. I have two daughters and four grandchildren.

Referrals 240
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If You Want Your Sales Team to Be Effective, Focus on Business Acumen

Sales and Marketing Management

What are the personas and demographics? Think of it as a seamless hand-off between a person in the seller’s network and a decision maker at a company. Hit up social channels, read their 10-Ks, and keep up with industry press to know what’s going on right now: What are prospects’ recent struggles? Competitors?