Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads
Pointclear
MARCH 31, 2011
Of Those that Fit your Sweet Spot, What Percentage are Decision Makers or Strong Influencers? Taken together, these two sets of responses are summarized with the observation that an average 11% of marketing-generated leads fit the sweet spot and reflect activity from decision makers or strong influencers.
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