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Drive sales innovation by bottom up entrepreneurialism

Sales Training Connection

A good case in point is the health care market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. Pull: Implement clear incentive policies that offer appropriate rewards for idea generation, not just successful implementation.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” In SMB, the owner of the business is often the buyer and decision maker: point, click, done! Always start with the sales tasks. Is it primarily cost efficiency—i.e.,