Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” Depending upon the category, it may include social media, influencers, paid search as well as distributors, value-added resellers, or other partners and marketing vehicles.
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