Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.”
42 
Let's personalize your content