Decision Maker Health Care Inside Sales Marketing 
Score More Sales
FEBRUARY 11, 2013
If you are an inside sales person, it is important to put yourself in the receiver’s shoes – the person who you are trying to connect to. Do you get cold calls, e-mails, tweets, and LinkedIn messages from people trying to sell you things? Tie that into your conversation.
Cience
NOVEMBER 6, 2019
His next book is Rethinking Sales: What’s Changing, What’s Not, And Why Knowing the Difference Matters (Harvard Business Review Press, forthcoming). . The most important thing about any go-to-market approach is the buyer and the buying process. But aren’t ecommerce and digital marketing growing and becoming dominant channels? .
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