SBI

FEBRUARY 22, 2018

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. Who’s the right decision-maker now? The road to closing business in the B2B realm can be a long, complex journey. You’re left asking, where did my contact go? Are they new to the company?

Decision Maker 139

Decision Maker Closing Prospecting Top of Funnel 139

Hubspot Sales

DECEMBER 31, 2020

Instead of focusing on physical areas, target "territories" on business size, the decision-maker's role, or potential deal size. What market do you fit into, and who is your company trying to target? Utilize tools like D&B Hoovers to provide you with insights to create even more useful user profiles.

Territories 130

Territories Hoovers Decision Maker Ideal Customer Profile 130

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

LeadFuze

JULY 13, 2021

You navigated through the job market and found yourself here- dealing with some challenges that come along in this high-velocity career. From prospects who cancel all their appointments last minute to secretaries who won’t let us get any time on the phone with the decision-makers. 2 The client has no time for you.

How To 98

How To Top of Funnel Decision Maker Face-to-face 98

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. The Decision Maker. So let’s talk about three roles.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

Jonathan Farrington

JANUARY 27, 2012

They: o Position themselves with the real decision-makers and avoid those without ‘approval power’ They are able to first identify and then access the formal decision making unit – right up to “C-Level” where most of the decisions are being made these days.

Ideal Customer Profile 42

Ideal Customer Profile Hoovers Penetration Up-Sell 42

LeadFuze

APRIL 21, 2021

If you’re looking to grow your customer base, you must know what companies are in the market for your product or service. Decision-maker contact details. It’s important to know who the potential key decision-makers are and their contact details. Grow your target customers’ list.

Company 52

Company Lead Rank Lead Scoring Social Media 52