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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.

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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot's Sales Director

Hubspot Sales

But there’s a good way and a bad way to find out who a decision-maker is. For example, a HubSpot sales rep would ask prospects if they were familiar with inbound marketing or inbound sales. Asking a prospect flat-out if they’re a decision-maker is rude and condescending. Tell me about your business pain.”

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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. The gatekeeper is usually an executive assistant or associate to the decision maker.

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6 Phrases That Will Kill Your Sales Deal, According to HubSpot's Sales Director

Hubspot Sales

Welcome to “The Pipeline” — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders Top salespeople are successful because they sweat the details. Are you the decision-maker?” If they‘re not the sole decision-maker, you’re going to put them off.

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Multiple Decision Makers? 5 Strategies for an Easier Sales Process

Hubspot Sales

Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be.

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How to Define, Calculate, and Improve Sales Win Rate According to the HubSpot Sales Team

Hubspot Sales

Check out these tips from some of HubSpot's top salespeople. To help you determine specific win and loss rates by these criteria, download HubSpot's Sales Metrics Calculator to uncover helpful insights. Involve the decision maker as soon as possible. How to Improve Sales Win Rate. Looking to improve your sales win rate?

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How to Find the Decision Maker (& 25 Qualifying Questions to Ask Them)

Hubspot Sales

There’s nothing more frustrating than getting your prospect’s commitment to buy — before realizing they’re not the decision maker. Before we discuss how to find the decision maker, let’s get clear on who the decision maker is. Let’s review how to identify and connect with decision makers the right way.