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How to Speak the Language of Decision Makers

Janek Performance Group

Here are tips for speaking the different dialects of decision makers: C-Suite. Whether it’s sales, marketing, purchasing, or materials management, someone with this title typically has a hive mentality. Remembers, these decision makers often have bonuses and other incentives tied to their budgets.

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How to Identify Prospects: Decision Makers, Gate-keepers and Influencers

MarketJoy

It is also about understanding the difference between decision makers, gate-keepers, and influencers. Decision Makers. Every organization has its fair share of people who promote themselves as having buying decisions, when in fact the final ratification comes further along the line. How to Identify Sales Prospects.

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The Beginner’s Guide to Referral Marketing

Zoominfo

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing.

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4 Tips to Motivate Your Sales Team at Year-End

Sales and Marketing Management

Yes because decision-makers may go home but they never really leave the office. Create a holiday incentive program. . Have contests across different variables that drive sales like reaching decision-makers, setting up conference calls, landing in-person or video meetings, etc. . Get into the holiday spirit. .

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

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6 steps to adapt effectively

Sales and Marketing Management

Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Re-map your customer decision journey to capture changes in the new normal, and use these insights to inform GTM model adjustments. speed, transparency and expertise?–?from

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Burnout Becomes a Bigger Fear in WFH Environments

Sales and Marketing Management

Company decision-makers seem open to the idea of remote work?—?at sales and marketing at Intel, told Bloomberg. at least part time?—?but but many are not comfortable with the idea of full-time work-from-home arrangements. Workers’ mental health is a chief concern. “I Is it frustration, fear or anxiety?