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How to Speak the Language of Decision Makers

Janek Performance Group

Here are tips for speaking the different dialects of decision makers: C-Suite. Whether it’s sales, marketing, purchasing, or materials management, someone with this title typically has a hive mentality. Remembers, these decision makers often have bonuses and other incentives tied to their budgets.

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4 Tips to Motivate Your Sales Team at Year-End

Sales and Marketing Management

Sales managers need to approach the final weeks of the year with leadership that taps into the competitive nature of their teams because sales professionals won’t lose their desire to be “on top” just because Santa is coming to town. . Yes because decision-makers may go home but they never really leave the office.

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How to Identify Prospects: Decision Makers, Gate-keepers and Influencers

MarketJoy

Savvy sales professionals know that the most fruitful lead generation activities come from in-depth knowledge of exactly who you are talking to. It is also about understanding the difference between decision makers, gate-keepers, and influencers. How to Identify Sales Prospects. Decision Makers. Influencers.

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The Beginner’s Guide to Referral Marketing

Zoominfo

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? The results?

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6 steps to adapt effectively

Sales and Marketing Management

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce. from all of your sales channels. Offer the human touch whenever customers need it with your sales team?–?whether

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Burnout Becomes a Bigger Fear in WFH Environments

Sales and Marketing Management

Company decision-makers seem open to the idea of remote work?—?at sales and marketing at Intel, told Bloomberg. Sales reps are ideally suited to work from home. at least part time?—?but but many are not comfortable with the idea of full-time work-from-home arrangements. Workers’ mental health is a chief concern.