Carew International
FEBRUARY 25, 2021
One of the most significant challenges for any sales professional is gaining access to the ultimate decision-maker(s), particularly when we have a contact who engages us in our sales effort, but he or she is not making the final decision. A lack of direct access to the decision-maker is frustrating for many reasons.
Igniting Sales Transformation
DECEMBER 1, 2019
That includes new product announcements, product feature training, product demos, reviews of marketing materials, or execs who feel their title justifies air time with the sales force when it doesn’t. Use your SKO time to train your sellers how to be better at selling; otherwise scrap the meeting. Lack of training?
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Janek Performance Group
FEBRUARY 7, 2023
Inadequate training and development: Sales teams need continuous training and support to stay up-to-date on industry trends, product knowledge, and sales techniques. Inadequate motivation and incentives: Sales teams need to be motivated and incentivized to perform at their best. Yet, this is the non-spoken premise of disruption.
Zoominfo
JULY 1, 2018
We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.
Hubspot Sales
JULY 30, 2020
Warmer months mean more distractions, and with key decision makers on vacation, a potential drop in leads. With key decision makers vacationing, their schedule is typically slower, and learning new techniques helps them override low motivation. Limit the cost to 5% of an incentive budget. Implement a SPIFF.
No More Cold Calling
OCTOBER 22, 2015
I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. Because decision-makers don’t take cold calls or respond to cold emails. Guess what decision-makers do with those? When you get referrals, you get meetings with one call.
Crunchbase
JANUARY 12, 2022
A recent McKinsey survey found that 80 percent of B2B decision-makers consider omnichannel selling—including a mix of remote and in-person meetings, digital self-service and conversations across email and social apps—just as effective as traditional sales channels, if not more effective. Multithreading becomes a core skill.
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