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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. B2B sales can be more complex than B2C in some aspects.

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3 Keys to Successfully Dealing with Influencers

Mr. Inside Sales

Influencers are key to both getting through to decision makers, and to eventually making a sale. The question is: How do you properly qualify them and get them to influence the sale in your favor? They are: Key Number One: Understand exactly how much influence the influencer has. Get Access Today.

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. B2B sales can be more complex than B2C in some aspects.

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3 Tips To Ensure You’re Selling To The Decision Maker

MTD Sales Training

You also get to hear about the stages they go through in making decisions, and allows the person to still keep face if they aren’t the main protagonist. If you find the person you’re talking to isn’t the main decision-maker, you can still carry on the discussion, but be careful with how you progress. Happy Selling! Sean McPheat.

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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. The gatekeeper is usually an executive assistant or associate of the decision-maker. The Influencer. Identifying Sales Leads. The Gatekeeper.

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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Salespeople can’t ignore the influencer or “call above” them. 2) The Influencer.

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5 Questions for Influencers

Mr. Inside Sales

More and more these days, decision makers hid behind their assistants or other influencers. Many sales reps get frustrated by this and often try to get past these very important people, thinking that only the decision maker is worth talking to. Is the influencer going to know any or all of this? Big mistake.