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Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

Technical decision makers are skeptical by nature. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article. As a result, these decision makers continuously validate the technical and scientific truth underpinning What They Know.

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When will Sales catch up with Marketing?

SBI Growth

Generates meetings with decision makers inside of your target prospects. Sales Process infused with Buyer Insights – Allows a sales team to sell the way the customer wants to buy. Social Selling provides expanded access to decision makers. Frees sales from day-to-day dependence on marketing for leads.

Marketing 335
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Putting Differentiated Value in B2B Value Calculators

Mereo

Across the board, the tools’ output consisted of pie in the sky promises no decision maker would fall for. In true Mereo fashion, we infused Seek to Serve, Not to Sell groundwork into this ERP provider’s value calculator — and helped them in-turn better serve their buyers for a win-win outcome.

B2B 81
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How Powerful are Your Conversations with Customers in Crisis?

Miller Heiman Group

Among other things, the diagnostic evaluates how well sellers and sales managers in your organization: Use a formal process to engage decision-makers. Perspective is an incredibly difficult and nuanced skill to master, but it’s essential for sellers to learn how to infuse it into buyer interactions.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Infuse the Sales Process with Buyer Insights. Generates meetings with decision makers inside of your target prospects. Social Selling provides expanded access to decision makers. In year one, this is the lowest hanging fruit to generate momentum. Three quick wins to build momentum and drive results: 1.)

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Are Your Sales Presentations About You or About Your Customer?

Increase Sales

Given in her industry, usually there is only one decision maker and hence she is not actually engaged in a complex sales process, she then must work with other employees to deliver the solution. And therein lies her problem. For scope creep drains not only time, but profits as time is money. the seller and not the buyer?

Infusion 147
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Are Your Sales Presentations About You or About Your Customer?

Increase Sales

Given in her industry, usually there is only one decision maker and hence she is not actually engaged in a complex sales process, she then must work with other employees to deliver the solution. And therein lies her problem. For scope creep drains not only time, but profits as time is money. the seller and not the buyer?

Infusion 101