Guest Post: Yikes! We have met the enemy and it is us!
Jonathan Farrington
NOVEMBER 2, 2012
My argument against using BANT as criteria to qualify leads is that for most major purchases waiting until the “Budget” and “Timeframe” boxes are checked puts you in the position of entering a deal too late—or more likely not at all. No more marketing starts and stops at #1 and sales starts and stops at #5. Just sayin’.
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