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Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

Technical decision makers are skeptical by nature. Technical decision makers are just as skeptical with each other as they are with the sales, marketing and non-technical types reading this article. As a result, these decision makers continuously validate the technical and scientific truth underpinning What They Know.

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{Top Sales Magazine} Elevate Your Value Proposition to Elevate Your Buyer Access

Mereo

Read the March Issue of Top Sales Magazine for tips on selling to C-suite executives. And if you have not yet, the odds are high that you will find an executive decision maker on the other end of your sales call before too long. A key indicator that salespeople overall are not prepared for the decision makers?

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Stop Counting Dials, Start Counting Connections

No More Cold Calling

They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. He complained that his prospect in Paris had arranged a meeting with all the key decision-makers, but the prospect had only given him four days’ notice. I had heard enough. If you don’t, someone else will.

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{Top Sales Magazine} How Value Calculators Cement the Deal

Mereo

Read the 2021 May Issue of Top Sales Magazine for Mereo principal Andy Carlson’s value calculator best practices. A value calculator can help you stay relevant and captivating to decision-makers. For the winning formula, download the full issue of Top Sales Magazine. . Catch a sneak peak of the article here: .

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Sales Reps Not Closing Sales? Try This

No More Cold Calling

Bypass the gatekeeper and score meetings with decision-makers every time. NOTE: This article originally appeared in Top Sales Magazine. (Featured image attribution: Mikael Blomkvist ). Only one kind of lead that sales managers should care about. And that’s referral leads. The post Sales Reps Not Closing Sales?

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Unconscious Bias Goes Double for Boomer Saleswomen (March Referral Selling Insights)

No More Cold Calling

At a luncheon hosted by a major magazine, a panel of four women discussed their careers and what inspired them. There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. It was 2007. But how do we drive change?

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26 SalesTech Leaders Answer the Most Important Question: “WHY”

SBI

Sales tech decision makers suffer from information overload and have to wade through a lot of marketing hype. It doesn’t take long for decision fatigue to kick in. But you can see how they each answered the “WHY” question in the first edition of our SalesTech Interview Magazine. Why would someone need your solution?