Remove Decision Maker Remove Marketing Remove PointClear Remove Software
article thumbnail

What's it take to generate leads that fuel your forecast?

Pointclear

Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in.

article thumbnail

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Their ideology is pervasive.

Software 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

article thumbnail

The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

Pointclear

Then when you call them, all you hear is "not interested", "just researching", "not involved", "not a decision maker" etc. So, when marketing sent me the new inbound leads, I naturally got excited. What Was Wrong with Marketing''s Inbound Leads. Which is relevant when you''re selling social media management software.

Inbound 262
article thumbnail

Dear CEO: Fix these three things and increase revenue

Pointclear

Companies with optimized sales and marketing organization achieve results by doing three things well. Just three: Agree on your market, media and message. Here is what you must do to fix it: Agree on market, lead definition, message. Are we marketing to IT decision makers in the Fortune 100? Not 50 things.

article thumbnail

10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

Pointclear

The increased sophistication of translation software will enable computers to quickly translate languages, reducing the need to hire reps who speak the native language. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy. won’t be so important in 2020.

article thumbnail

Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.