SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.

Decision Maker 76

Decision Maker ROI Scale Case Study 76

Zoominfo

SEPTEMBER 7, 2021

Scenario When decision-makers at your company evaluate or purchase from a vendor that could be a good fit, they should alert the sales team. Trigger Your company takes a demo from a technology vendor that is in your target market Actions Send emails, make cold calls , and ask for a referral from the main point of contact

Opportunity 100

Opportunity Decision Maker Cold Calling Referrals 100

Emissary

NOVEMBER 14, 2022

Check out the B2B marketing infographic below for a guide to how account intelligence can drive enterprise B2B marketing success. Selling tech to enterprise and having the right marketing approach can be a struggle. A plan based off of incorrect intelligence or too-broad insights can impact the success of your marketing efforts.

Account Based Marketing 52

Account Based Marketing Account B2B Marketing 52

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. Why so high? How’d we do it?

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

eGrabber

MAY 21, 2020

Did you know with COVID layoffs, pre-built lists from vendors like DiscoverOrg are losing value? Massive COVID related management layoffs – including companies like Uber, Airbnb and others – have left pre-built lists from vendors like DiscoverORG being vastly out-dated week after week. This where eGrabber can help.

Vendor 52

Vendor Lead Rank Lead Scoring Hiring 52

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Modern data vendors provide their customers with live data. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. to keep data up to date.

Data 162

Data Decision Maker Demographics Sales Qualified Lead 162

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Mr. Inside Sales

DECEMBER 4, 2020

Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Response Four: “I understand; I didn’t expect to catch you in the market right now. And let me ask you—the next time you are in the market for this, how many companies are you going to reach out to?”.

Face-to-face 191

Face-to-face Decision Maker Cold Calling Objections 191

Sales and Marketing Management

FEBRUARY 12, 2020

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams? super teams that include customer success in the same organization as sales, marketing and operations.

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

eGrabber

MAY 21, 2020

Did you know with COVID layoffs, pre-built lists from vendors like DiscoverOrg are losing value? Massive COVID related management layoffs – including companies like Uber, Airbnb and others – have left pre-built lists from list-vendors like DiscoverORG being vastly out-dated week after week. This where eGrabber can help.

Vendor 52

Vendor Lead Rank Lead Scoring Hiring 52

Mr. Inside Sales

APRIL 8, 2022

This objection—like all others—is a perfect one to script an effective response to, and here is one of my favorites: Objection: “We’re happy with who we’re using” (Or any variation like, “We’re all set”): Response: “That’s perfectly OK; I didn’t expect you to be in the market today. Let me ask you this….”. Get Access Today.

Face-to-face 156

Face-to-face Gatekeeper Licensing Decision Maker 156

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach.

Data 130

Data Decision Maker Demographics Sales Qualified Lead 130

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The decision-makers you want to reach aren’t playing hide-and-seek with your team. It’s much, much easier to get to decision-makers with a referral introduction.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Pointclear

SEPTEMBER 9, 2015

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. 1,876 marketing technology vendors were represented across 43 categories.

Data 100

Data Marketing Decision Maker Vendor 100

Zoominfo

JULY 18, 2018

Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. The buying committee involves many more influencers and decision-makers. Yet, scheduling B2B sales appointments is no easy task. Prepare notes.

B2B 180

B2B Decision Maker Face-to-face Referrals 180

No More Cold Calling

JANUARY 24, 2019

In fact, that’s why many buyers shy away from gated marketing content.). You call a lead that marketing has “qualified.” Social channels can provide valuable insight into prospects and decision-makers, which has prompted some sales pros to wonder if cold calling is dead, replaced by so-called “smart” or “warm” calling.

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

eGrabber

AUGUST 20, 2020

Increase the number of leads as well as boost the effectiveness of sales and marketing plans with an updated B2B prospect list now. Around, 96% of B2B sales teams have fully or partially shifted to remote selling, says this B2B decision makers report. Increase your B2B Marketing Outreach Now. B2B Sales in the New Normal.

B2B 98

B2B Marketing Lead Generation Decision Maker 98

Zoominfo

APRIL 7, 2020

How can a salesperson get the attention of decision-makers in the HR department? What’s the Scope of Responsibility for an HR Decision Maker? I get involved with the relationships that we have with vendors, service providers, and product provisioning,” Kingsley says, “that speaks to the employee experience.

Resources 130

Resources Decision Maker Compensation Vendor 130

Emissary

JANUARY 31, 2023

According to Gartner research, buyers facing moderate to high environmental uncertainty are 30% less likely to complete a purchase. But you can still conquer a slow market by taking a strategic approach to grow existing accounts. How are buying decisions made? How do decision-makers prefer to engage?

Account 96

Account Decision Maker Face-to-face How To 96

Cience

MAY 1, 2020

CIENCE has worked with over 750 companies since 2017, and we believe everything is possible in sales when outbound marketing is part of the Go-to-Market strategy. Outbound marketing is everything for sales now. This can be mentioned as a part of personalization for your email marketing campaigns. Who Is At Risk?

Outbound 79

Outbound Top of Funnel Marketing Inbound 79

The Pipeline

SEPTEMBER 24, 2019

Not an artificial view of the market designed to favor our product. Often the gap on alignment is less about a market view. Even if you sell your stuff in six months, consider the time invested in evaluating potential solutions, then vendors. Insights that inform the buyer based on their objectives. Buyers Done.

Outsourcing Services 203

Outsourcing Services B2B Decision Maker ROI 203

Emissary

DECEMBER 20, 2022

The global cyber security market is expected to come in at $173.5 With a market growing this fast, your sales team has wide open opportunity for significant growth. Their insights shed light on what makes the market challenging for sales and how to sell cyber security technology successfully. . .

Industry 52

Industry Decision Maker How To Vendor 52

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. 80,000) against the previous period (e.g.,

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. This is Part 2. … Intent data. Business model.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Risk Management with Vendors. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world. At ZoomInfo, data is our passion.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

SBI

APRIL 3, 2012

CRM vendors certainly know how critical ease-of-use is. Our objective here is to step away from this tunnel-visioned vendor tactic of using the ‘if they don’t ask, then we won’t have to tell’ approach to CRM solution marketing. Answer: decide accordingly based on your own experience not a vendor demo.

Vendor 120

Vendor CRM Decision Maker System 120

Zoominfo

OCTOBER 14, 2018

In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). Low-quality data can impact every aspect of a business—particularly sales and marketing. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ).

Cold Calling 198

Cold Calling B2B Decision Maker Data 198

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. And, you can only achieve that level of consistency by maintaining a shared understanding of what’s in the minds of the decision-makers you’re targeting. Enter, the Customer Insight Report.

Report 130

Report Ideal Customer Profile Decision Maker Account Based Marketing 130

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. And, you can only achieve that level of consistency by maintaining a shared understanding of what’s in the minds of the decision-makers you’re targeting. Enter, the Customer Insight Report. The marketplace.

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Hubspot Sales

OCTOBER 5, 2021

Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. someone in their sphere/market, or someone who works for a bigger brand name). only to get stopped by a gatekeeper. Name-drop a connection.

Gatekeeper 128

Gatekeeper Decision Maker How To Cold Calling 128

Pointclear

DECEMBER 16, 2016

Should your company be all in on inbound marketing. On average, inbound leads drive smaller deals with lower level decision makers. Heinz Marketing – “Inbound marketing can be both highly effective and highly inefficient. Short answer: no. Here are three reasons why: Senior executives are 2.5 Read more here.

Inbound 100

Inbound Account Based Marketing Scale Marketing 100

Janek Performance Group

SEPTEMBER 5, 2023

Maybe it was the price, or your seller couldn’t sway a decision maker. These include: Sales process Buying process Competition Marketing Product development Finance A win-loss analysis can reveal your customer’s perspective of your sales process. Also, there are more decision makers. Sample size is important.

Analysis 62

Analysis Decision Maker Scale Survey 62

Mr. Inside Sales

MARCH 21, 2019

Many sales reps still have trouble handling the initial resistance statement: “We’re all set,” or “We already have a dealer/supplier/vendor for that.”. Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. We’re all set”. Let me ask you…”.

Face-to-face 138

Face-to-face B2C Inside Sales Gatekeeper 138