Zoominfo

MAY 9, 2022

These solutions don’t just enable sales teams to use their time more effectively by automating routine tasks, they help you connect with decision-makers at the time when they have demonstrated an interest in your product or service. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Scale 130

Scale Sales Automation Hiring ROI 130

Sales Hacker Training

MARCH 14, 2023

Cognism is fully GDPR compliant and ensures data accuracy through manual verification of decision-makers phone numbers. Their software identifies companies and decision-makers engaging with your content and campaigns. Integrations with Salesforce, MailChimp, Marketo, HubSpot and Zapier. 24) Seamless.ai

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

DiscoverOrg Sales

APRIL 5, 2016

Alternatively, if I know that they are leveraging a technology that my product or our service works well with – for example at DiscoverOrg if I know that a company is using Salesforce and Marketo – then I know that I’m going to talk to them about our Salesforce Integrations, our Marketo Connector, and Web Hooks.

Ideal Customer Profile 120

Ideal Customer Profile Data Account Based Marketing Marketo 120

SBI Growth

AUGUST 26, 2012

According to Marketo the most popular content marketing tactics used by businesses today are as illustrated: Contact the SBI team for questions about taking your content marketing to the next level. The time is now to embrace inbound marketing to pull in those prospects with content that speaks to the prospects’ interests.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

DocSend

JUNE 21, 2022

Imagine this scenario: your prospect says they’re the main decision-maker, but then forwards your collateral to their boss, the real decision-maker. If you’re not using Salesforce, you can leverage our Zapier integration to pull similar reports into HubSpot , Marketo , or another CRM. .

Scale 88

Scale Closing Collateral Top of Funnel 88

DiscoverOrg Sales

OCTOBER 3, 2018

Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. With the martech mandate of personalization, engagement, and automation – lead by an experienced CMO – we think Bullock’s pain points represent a lot of marketing decision-makers out there.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

SBI

MARCH 19, 2013

They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” ” I would ask, “What good is it to know how to engage a decision maker if you don’t have the tools to quickly learn who the decision maker is?”

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When Your Prospect Is a Decision-Maker It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Zoominfo

FEBRUARY 13, 2020

Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Bullock is a “lead by example” CMO.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Sales Hacker

MARCH 19, 2020

They’re the true north for sales and marketing in a time where there are, on average, 7 decision-makers in the B2B buying process. The second set of data starts with a marketing automation platform such as Pardot , HubSpot , or Marketo and tracks your buyer’s journey through your marketing and sales funnel. .

Ideal Customer Profile 75

Ideal Customer Profile Top of Funnel Customer Lead Rank 75

SalesHandy

MAY 1, 2020

Finding the right decision maker. You need to find the decision-maker who is going to make the buying decision. For better understanding, baby food is consumed by a baby, but the decision-maker is not the baby, but their parents. It has many major integrations with Salesforce, Marketo, Slack, etc.

Ideal Customer Profile 87

Ideal Customer Profile Prospecting Top of Funnel Decision Maker 87

Pipeliner

FEBRUARY 27, 2018

The idea that product or service insights—and thereby subjective value—could be created in the minds of prospects or customers has resulted in enormous ventures such as HubSpot, Marketo and other marketing automation solutions. In his or her mind—or in the minds of decision-makers at their company—that database feature is highly valued.

Banking 40

Banking Decision Maker Marketo Hotels 40

SalesLoft

FEBRUARY 27, 2016

These phone pros will share the balance of volume and quality, plus the tech that can help your team get a decision maker on the phone. Ali Gooch and Matt Amundson divulging expert tips on scaling and coaching sales development teams from their experience at salesforce.com and Marketo.

Scale 52

Scale Marketo Hiring Decision Maker 52

SalesLoft

OCTOBER 29, 2019

You may know Jon Miller as the founder of Marketo, but he has since made strides as Engagio’s CEO and Co-Founder. Send a package to multiple decision-makers or influencers at the account. According to Jon, the relationship between marketing and sales should be less of a lead handoff and more of a soccer game.

Account 40

Account Demand Generation Targets Ideal Customer Profile Direct Mail 40

Pointclear

AUGUST 30, 2012

He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. I use it all the time.

Software 187

Software Software B2B Top of Funnel 187

Sales Hacker

JULY 11, 2018

Best of all, you can get a list that includes multiple decision makers at each business to improve your odds of getting a response. Using machine intelligence, LeadBoost gathers the best decision makers in your target market. You’ll first create an event, then invite attendees to sign up through your Marketo landing page.

Lead Generation 63

Lead Generation Lead Rank Lead Scoring Leads 63

MarketJoy

MAY 30, 2018

Sending a direct and personalized email piece is a powerful way to reach these C Level Executives and decision makers. ? According to Marketo , outbound propel leads through the sales funnel much more quickly as most of them are nearly ready to buy.

Outbound 53

Outbound Inbound Marketing Webinar Metrics 53

LeadBoxer

DECEMBER 8, 2019

This ensures that all the decision-makers or people with influence over the buying process are on the same page. Marketo Marketo is one of the heavy hitters of the ABM industry. The pinatas received a 36% response rate and a 3.4% sales-qualified opportunity rate , making it their most successful gift-giving tactic.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

OutboundView

FEBRUARY 28, 2019

We think about buyer personas in two main categories: Decision Makers and Doers. Decision Makers are the individuals focused on high-level, strategic outcomes, and are usually writing the check for your product or service. Who’s your buyer? These personas clearly establish who the targets are for your team.

Inbound 28

Inbound Ideal Customer Profile Top of Funnel B2B 28

Zoominfo

APRIL 23, 2020

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Are the people you spoke with decision-makers or budget holders?

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

DiscoverOrg Sales

MAY 7, 2019

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. The decision maker and associated influencers.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Sales Overdrive

JUNE 22, 2012

A few we like include Marketo, Acton and Eloqua. The Decision Maker. So when engaging in the Conversation with a Decision Maker, avoid technical benefits (the most common mistake) and develop conversation points that align your products and services to his/her business objectives and the benefits thereto.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

SalesHandy

MARCH 23, 2020

PersistIQ Marketo Sales Connect Olono Outplay RollWorks Datananas OneMob FunnelFLARE FunnelFly Xant.ai On the engagement side, DealHub offers ‘DealRoom,’ a shared space for the Sales team to provide all the information in one spot, and more comfortable for prospects to share it among decision-makers in the account. SalesHandy.

Top of Funnel 95

Top of Funnel Maximizer Conversion VanillaSoft 95

DiscoverOrg Sales

SEPTEMBER 14, 2018

Have lots of decision-makers involved in sales cycle. DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have a relatively small target market. Join the cool kids.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

DiscoverOrg Sales

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). If they’re not a decision-maker or don’t have authority to sign the check, Sales is wasting their time. . … We’re living in the age of the customer, no longer the age of the seller. Demographic information.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

DiscoverOrg Sales

SEPTEMBER 17, 2018

Have lots of decision-makers involved in sales cycle. DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have a relatively small target market.

Account Based Marketing 120

Account Based Marketing SalesForce Top of Funnel Hotels 120

Sales Hacker

JANUARY 9, 2019

Mediative (formerly Enquiro) published The BuyerSphere Project in 2010, a landmark study supported by Google, Business.com, Marketo, DemandBase and others. It’s a decision process driven by human emotions, and the primary emotion is fear. Internal conflict troubles the leaders and key decision makers.

Outsourcing Services 75

Outsourcing Services Harvest Face-to-face Enterprise 75

Bigtincan

SEPTEMBER 8, 2021

This intelligence is one of the most important features in Bigtincan because it helps you use content more effectively and empowered decision makers to determine the right sales content is being created. For example, let’s say one file was opened 80 times, but 60 of the opens were from one rep who just used it for reference.

Sales Enablement 111

Sales Enablement Strategy Enterprise Enterprise 111

Sales Hacker

SEPTEMBER 2, 2021

Cisco and Marketo are good examples of companies using this approach. Often, this requires a sales team to make persistent, deep connections with high-level decision-makers. In that case, consider onboarding new users using a high-touch, sales-led method. Salespeople work at the account level, not the user level.

Lead Rank 93

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 93

Vengreso

APRIL 4, 2019

Most execs or decision makers are very busy early in the day. Data shows that’s usually between 8 AM and 11 AM, with follow up being done later in the day. But Dave says that is backwards from what the data suggests is most effective. The State of Sales Development Report. INFOGRAPHIC: The Truth Behind Successful Sales Cadences.

InsideSales 94

InsideSales Prospecting Google Marketo 94

Lessonly

JUNE 21, 2018

Jill Rowley, Chief Growth Advisor, Marketo. Jill Rowley, Chief Growth Advisor, Marketo. It’s essential to identify the ideal, high-value target profiles and decision-makers then communicate with tailored messages and content.”. Jill Rowley, Chief Growth Advisor, Marketo. Jill Rowley, Chief Growth Advisor, Marketo.

Lead Rank 22

Lead Rank Marketo Lead Scoring Top of Funnel 22

Nudge.ai

DECEMBER 8, 2017

FindThatEmail: Find the email address of decision makers in millions of companies worldwide. Toutapp: Sales Email Tracking, Templates and Analytics (acquired by Marketo). Marketo: From acquisition to advocacy, drive measurable results. SoPro: Helps businesses to identify and engage with qualified B2B prospects.

Lead Rank 51

Lead Rank Lead Scoring Sales Tools B2B 51

LeadFuze

OCTOBER 6, 2021

For instance, you stumbled upon a firm that may be a possible customer and wish to contact the business’s decision — makers. Salesforce, Segment, and Marketo are all integrated. Step 3: Find contact details and data. Often, you will just discover their names on corporate websites and no additional contact details.

Outbound 52

Outbound Ideal Customer Profile Strategy Consumer 52

SalesHandy

MAY 22, 2020

While prospecting, if the SDRs reach the right decision-maker, the sales cycle speeds up, avoiding the middle persons. Reaching out the decision-maker also helps you in influencing the right person in the prospect’s organization and ultimately leads to a faster win. Reach out to the right person.

Scale 84

Scale Outbound Ideal Customer Profile Tools 84

Markempa - Inside Sales

OCTOBER 31, 2016

After all, the skills required to spark conversations with decisions makers are very different from those needed to find trigger events or key talking points about the account or the person. Salesforce.com. Just to name a few. Very quickly, these teams contribute more pipeline than any other lead source.

Revenue 45

Revenue B2B Lead Rank Buyer Persona 45

DiscoverOrg Sales

APRIL 10, 2018

You’re trying to ramp up, fast, and nothing brings in leads quicker than an outbound email campaign – so you drop those contacts into your CRM, and maybe a marketing automation tool (MAT) like Marketo, Outreach, or Constant Contact. …and the bounces start to roll in. Bad data can become an organizational cancer.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46

DiscoverOrg Sales

AUGUST 22, 2017

Learn about our Marketo Connector and other integrations. This software allows me to speak directly with decision makers, effectively reducing the sales cycle by an order of magnitude. If a replacement email exists in a user’s access scope, the defunct email can be replaced with the new one. A true leader for real workflow.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120