Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
DiscoverOrg Sales
APRIL 5, 2016
HS: With account-based marketing it is vital to hyper segment your accounts and your messaging. I also know that I don’t need to talk to them about our Bullhorn or Netsuite Integrations. We hear a lot about Account-Based Marketing and flipping the funnel. Plus, prospects love the fact that you’ve done this type of research on them.
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