Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Miller Heiman Group

MAY 15, 2019

These buyers are like the patient who has self-diagnosed before entering the doctor’s office: they think they’ve singlehandedly solved their medical mystery, thanks to some Google searches and a few optimistic pharmaceutical ads. But the fact remains that doctors learn more in medical school than their patients can glean from the Internet.

Face-to-face 96

Face-to-face Pharmaceuticals Decision Maker Lead Rank 96

SBI

JUNE 4, 2014

Duncan: The buying process has changed dramatically in the last decade and today as much as 70% of the buying cycle happens before a prospect ever reaches out to a vendor. They are reaching out to their friend Google instead.) This gives a very narrow window within which a sales rep must be able to add value for a prospect.

Up-Sell 139

Up-Sell Revenue Closing Decision Maker 139

DiscoverOrg Sales

APRIL 5, 2016

This means that our customers have access to the broadest and most accurate data on what the technology install base is at their prospects and customers alike. If you combine Predictive Analytics with accurate prospecting data from DiscoverOrg, it’s unstoppable. We hear a lot about Account-Based Marketing and flipping the funnel.

Ideal Customer Profile 120

Ideal Customer Profile Data Account Based Marketing Marketo 120

SBI

JUNE 3, 2014

Duncan: The buying process has changed dramatically in the last decade and today as much as 70% of the buying cycle happens before a prospect ever reaches out to a vendor. They are reaching out to their friend Google instead.) This gives a very narrow window within which a sales rep must be able to add value for a prospect.

Up-Sell 57

Up-Sell Revenue Closing Buying Cycle 57

Paul Cherry's Top Sales Techniques

AUGUST 24, 2010

Pharmaceutical Sales Training. Prospecting (9). Ken Roma, a vice president of sales for a medical forms printing service that sells to the healthcare marketplace asked me the following question: “How do you handle getting passed from CFO to CEO to COO (C-Suite Executives) and back and forth among various decision-makers?”

Pharmaceuticals 45

Pharmaceuticals Training Decision Maker Distribution 45

Paul Cherry's Top Sales Techniques

FEBRUARY 3, 2010

Pharmaceutical Sales Training. Prospecting (9). If he isn’t, are you sure you’re really talking to the key decision-maker? Manufacturing Sales Training. Medical Device Sales Training. Non-Profits & Associations Training. Technology Sales Training. Contact Us. Employee Training (13). Price vs. Value (5).

Decision Maker 40

Decision Maker Pharmaceuticals Customer Distribution 40

The ROI Guy

APRIL 15, 2014

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. Early and first it is important to: Quantify the Pain.

Insurance 65

Insurance Insurance Lead Rank Pharmaceuticals 65

Paul Cherry's Top Sales Techniques

JUNE 8, 2010

Pharmaceutical Sales Training. Prospecting (9). ” The answer is simple — to reach these strategic decision-makers you MUST ask strategic sales questions. Manufacturing Sales Training. Medical Device Sales Training. Non-Profits & Associations Training. Technology Sales Training. Contact Us.

Sales Management 53

Sales Management Training Pharmaceuticals Decision Maker 53

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. So, how do you do this?

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers. After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. So, how do you do this?

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

APRIL 21, 2021

Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy. To hone in on messaging that targets prospects’ problems, identify healthcare organizations with below-average patient experience scores. Analyze Org Charts.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

OCTOBER 31, 2019

Whether you build or buy your prospecting data – hire people to research and build your database, or buy it from a reputable data provider – make sure you have great data. With these three simple tools – email, a phone, and solid contact data – send an email to all the prospects on your list. Secure contact with decision-makers.

Quota 178

Quota Decision Maker Segment Hiring 178

Zoominfo

OCTOBER 31, 2019

Whether you build or buy your prospecting data – hire people to research and build your database, or buy it from a reputable data provider — make sure you have great data. With these three simple tools — email, a phone, and solid contact data — send an email to all the prospects on your list. Now for the hard part: Pick up the phone.

Quota 130

Quota Decision Maker Segment Hiring 130

Zoominfo

APRIL 21, 2021

Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy. To hone in on messaging that targets prospects’ problems, identify healthcare organizations with below-average patient experience scores.

Ideal Customer Profile 130

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 130

Pipeliner

JANUARY 7, 2020

An example can be found in the pharmaceutical industry, where a drug trial and development can take decades before it ever sees the light of day. With the complexity of technology, with the limitations of time and with the added barrier of not actually seeing your prospects, knowledge, and experience are needed more than ever before.

Decision Maker 64

Decision Maker Policies Pharmaceuticals Hiring 64

Vengreso

JULY 10, 2023

Sales can be a complex and challenging field, as professionals may encounter a variety of challenges, including competition, limited time for selling (aka admin time), lack of response from prospects, extended sales cycles, inadequate qualified inbound sales leads , and rejection. In other words, you eat what you kill.

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

Marc Wayshak

NOVEMBER 11, 2020

In the classic 1995 comedy Tommy Boy , Chris Farley’s character, Tommy, spends one hilarious scene freaking out before heading into a meeting with a prospect. Many salespeople feel insecure, out of their league, and downright jittery before entering a meeting with a good prospect. Tip #2: It’s okay to get a “no” from a prospect.

Call-back 62

Call-back Cold Calling Hiring Gatekeeper 62

Sales Hacker

JANUARY 13, 2021

Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. One of the first questions by your prospect will be; What is the cost?

Licensing 74

Licensing Software Software Enterprise 74

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130